A lot of resolutions been talked about lately. How many of you have set up goals based on what you’ve learned in the past? Now I must admit, initially I have no intention to do a blog review based on performances in 2009. To dig up old archive seem troublesome and it’s much better to save effort for a much productive work, right? Wrong.
Measuring blog success isn’t just about bragging how good you are, but identify how much you could or should have done to improve blog traffic. Bottom line, if you are serious to increase blog traffic, a review is needed for:
Understanding own potentials and ability
Measuring current blog status and progress
Knowing parts to improve and avoiding repeated mistakes
Following up on lost comments & connections
Based on these 6 ways to track blog success, I can have a general idea how my blog survived all the way from March, 2009 (1st post about social media). During the process, I immediately realized the first and utmost lesson is to involve Analytics and Feedburner more in my planning instead of just a casual check monthly.
Popularity and Blog Traffic Review
Results are ranging from 17th March, 2009 to 6th January 2010 (my 1st day of work in 2010):
What I love about tracking comments is to find out which post type attracts the most discussions; what matters to the readers when they visit and the content that stands out from the rest. Engagement is a big deal here therefore I’m blessed to have a group of loyal readers who are taking comments very seriously! May the spirit continues in 2010. Of course, in order to obtain more accurate results, social media strategies and time factor are to be taken into considerations as well.
The results are slightly different but undeniably, Facebook is a hot topic here. The post was only written in October, 2009 but it overtook other posts and came first in Analytics. Also, it made me realized which type of posts are search-worthy; which are favored in social bookmarking sites and so on.
My Top 5 Traffic Source in 2009
I’m only active in Stumbleupon after migrating to wordpress in July. SU brought me a lot of new visitors but its bounce rate was still among the highest comparing to other traffic source. In order to capture the right audience in StumbleUpon, do make sure the submitted post is tagged correctly. Here’s a great post of 5 Tactis to drive in traffic from StumbleUpon, old tricks but good tips. As for Google Search that improves to rank #3 out of no where, no doubt that WordPress plugins such as All In One SEO helped me a great deal.
I believe migrating to WordPress from Blogger is the smartest decision I made in 2009 to increase blog traffic.
Power of Twitter & StumbleUpon in Promoting Blog Posts
Even though I started to blog in August, 2008, I only switched to social media blogging in March, 2009. Between my first and last social media post in 2009, I found 2 spikes happened in May and September respectively. It was during the time when these 2 posts were published:
I remembered clearly it was the magic of Twitter that drove in the traffic. Loic from Seesmic tweeted about this post and soon the tweet went viral! You may be surprised why Analytics showed most of the visits are from ‘direct traffic’ instead of Twitter.com, this is because some clicks from Twitter clients such as Tweetdeck, Twhirl etc will not be counted in Twitter.com but as ‘direct traffic’ to your blog.
I was very surprised with this result but I think part of the reasons is the kind support given by my blogger friends. Could it be due to the Su.pr evolution and easy-to-adapt toolbar for browsers which made stumbling quick and easy? I think so too since I’m also an active stumbler in the same way. Everyone can easily participate in more than one social media sites nowadays so it will definitely help if we manage to assist one another in post-promoting. That’s the beauty of integration and networking.
Now It’s Your Turn…
What is your most popular post and which social media site has been your main traffic source so far? Share your post link and ideas in the comment below.