Last week we had covered a major subject about Facebook privacy settings and how each customization can protect your personal profile from Facebook page (How to Separate Facebook Personal Profile from Business Page – pt.1). Today we will be exploring further in terms of profile and page management, along with several practical ways you should know in avoiding clashes between the two facebook platforms:
11 Things You Should Know about Profile and Facebook Page Management
#1 Separate your Business and Personal Contacts with Facebook Lists
A MUST if you have mixed both business and personal contacts in your ‘Friends’ list. Not just for the sake of following up easily in News Feed, but to better control over what to be shared to specific group of people when updating your Wall (will explain later). Follow the steps in decluttering your news feed via Facebook Lists to group your contacts based on requirements.
#2 Control Posting Visibility WITHIN the Profile via Share-ability
Facebook List enables you to hide sensitive information, friends and even real time Wall posts from appearing on some people’s news feeds. Use the Privacy setting in the Publisher as shown below, select whom to block from the info or limiting the update to specific group of people only. For instance, if you about to post a personal update to real life friends, select ‘Customize’ prior sending out the update:
i) Customize your privacy settings to allow only ‘Buddies’ to view it (list name consisting of all your best pals who are invited to the barbeque) OR,
ii) Block list containing your business contacts only:
#3 Tighten Up Privacy Option for ‘Friends of Friends’
The reason I am emphasizing on ‘friends of friends’ is because your business contacts may reach out to your friends for friendship. No way we can prevent that so if you have set ‘friend of friends’ for certain profile information, try to restrict its visibility further via:
i) Custom Privacy: If the person is in your ‘Friend’ list.
ii) Block: If the person is not in your ‘Friend’ list:
Or if you can’t find the user via ‘Name’, just block from his/her profile instead:
#4 Hide Wall Tab from Business Contacts Completely
Another alternative to separate business contacts from personal is by hiding Wall tab from them via ‘Things I Share –> Posts by me’. By doing so, you are only allowing close friends/family members to access your Wall tab, whereas business contacts will be blocked from viewing your account activities and real time updates completely. That way you can still message to business contacts, showcasing them other necessary tabs on your profile without disclosing Wall posts at all!
#5 Page Admin Can Only Represent Him/Herself Outside Business Page
Whenever a page admin tries to comment or post on other facebook accounts, all responses will be seen as coming from the admin’s personal profile that connects with the business page. If your business page has no profile, you won’t be able to comment or join any page at all. Therefore, if you are planning for external networking to boost fan page visibility, a personal profile is needed.
#6 Network with other Fans or Pages via Status Tagging
Status Tagging can be, by far, the only possible way to showcase your business page without giving out your personal identity. But in order to tag, page admin will need to ‘like’ another page with his/her personal profile beforehand (you can hide Liked Pages from Info tab). Even if your profile thumbnail may show in ‘People Who Like’ list, page admins won’t have access to your full profile thanks to the Facebook privacy settings we talked about earlier. Also, make full use of your page’s ‘Custom’ setting whenever necessary:
#7 Assign a Sub Admin for Event Invitations
Another feature that we crave for in a facebook page – able to send personalized invitation to fans for page events. Unfortunately, private invitations can only be done through a personal profile. If you are not comfortable to expose your profile link, temporarily promote a trusted PR or collaborator for this task. Since all email invitations will be going through him/her, be sure to select someone who’s trustworthy for the job.
Share – use the ‘custom privacy’ settings to target business contacts in your ‘Friend’ list.
Public Event – an event created from a fan page is ‘Public’ by default so by sharing the link elsewhere, anyone can join. (Only events created by personal profile can be made secret)
Update Fans – like any other updates, it will be kept in the ‘Message -> Update’ folder. Remind your fans to check for it.
#8 Inter-Posting between Personal Profile and Facebook Pages with Social Aggregator
The ease to control what and when to post updates without messing up both business page and personal profile is via social aggregators such as Tweetdeck, Hootsuite, MarketMeSuite or Ping.fm. Instead of inter-switching between browsers, you can have the status delivered in matter of clicks, or even scheduled.
#9 Ability to ‘Share’ as your Page Profile
‘Share’ is another key influential option for personal profiles. The only workaround for a fan page to ‘Share’ something is to re-post the item on your page Wall and give credit via status-tagging.
When sharing, it’s suggested to do it manually so:
Can personalize the status
Post excerpt available with image thumbnail preview (if a link involves)
To make sure status tagging with @mention works
#10 Mobile Users: Update to Business Page and Personal Profile with Different Emails
For mobile users, a unique email will be given to each profile and business page RESPECTIVELY for updating/media file uploading purposes. Set the email correctly so not to mistakenly post to either one of the platforms. Profile will have its own email ID, while page another.
#11 Knowing that ‘Privacy Setting’ is not Invincible
Not to be a party pooper but it’s important to be self prepared. Do not post what you don’t want others to find out. Moderate your messages, photos, videos and status updates so that even if there may be security loopholes you’ve got nothing to hide or worry about.
What Do You Think?
Some tedious work isn’t it? As I explained earlier, the idea of this post is not to offer you the ‘best’ method but suggestions that one may find helpful in managing his/her facebook account. Facebook will continue to evolve. No matter how far we go, always remember we are responsible for our online presence and branding. If you do not bother about it, nobody else will.
Did I miss out anything? Share your ideas in the comments. If you missed out part 1 of the story, check it out here.
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