The incident with merged facebook page and Places has temporarily subsided, thanks to the much-requested ‘unmerge’ button. I didn’t get to explore how the Places page work but as much the Bing map looks attractive on the merged pages, there are numerous reasons why a business owner should think twice before merging.

Last Saturday, I had a light bulb moment when one of the page members wrote:

Although this has nothing to do with a Places page, but undeniably the idea of inserting a Google map into a facebook page is a great alternative! That way page admin can still use an interactive map to guide fans to their business premise without having to worry about page layout and losing landing tab setting due to the merge.

There are several ways to do this but personally I prefer facebook applications over manual HTML embed. I am anticipating for iframe app facebook promised to release in 2011 which will make dynamic content (like Google Maps) to be embedded a lot easier. Until then, here are some facebook applications you can use without having to worry about manual coding at all:

3 FACEBOOK APPS TO EMBED A GOOGLE MAP

#1  BlockWild Map

BlockWild Map lets you add a ‘Map’ tab indicating your business location within a facebook page. No HTML code required. All you need is to fill up your business name and address, the map tab will be up and running:

Notice that you can even announce local events for your business with details such as description, duration, image gallery etc. Fans can interact with you about the event via facebook comment box, or share it with their Twitter or Facebook friends (social buttons available). Since there won’t be any notifications you should check on new comments regularly. To access the complete map, fans can close the event box anytime by clicking at the purple-circled ‘x’:

I love how the tab is named ‘Map’ to suit perfectly for its purpose. However, if I have a customized Google map to highlight special routes or places nearby, I will need more control over the map and how it is displayed. That’s when Contact Tab comes in:

#2  Contact Tab

We first heard about Contact tab from my introductory about facebook page engagement tools (app #13). Back then I didn’t go deep with the Map feature but today, you will see how easy it is to embed a customized Google map to your Contact tab. I’m using First World Hotel, Genting Highlands as an example:

1. Learn how you can customize your Google map here:

2. Once your map is ready, look for the option ‘Link’ at the upper right corner and click at it for the HTML code:

3. Next, locate the ‘Contact’ tab on your page wall -> Edit Application:

4. Paste the HTML code you copied from the map and paste into the iframe box at the lower part of the Contact Tab -> Save Application:

5. After been asked to ‘click to view map’, your fans can use the tools (red-circled) to move around the map, or zoom in/out at will:

I love how Contact Tab is capable of adding a customized Google map, but if only other mandatory fields such as email, website and address can be opted out. The word ‘Contact‘ may not be obvious for fans in finding the map so you may like to mention/add a link to it from your Welcome tab or Info.

#3  Placewidget

Placewidget is also using Google map so if you had claimed your business on Foursquare, you can add this application to showcase the map. But unlike Foursquare main site, the map is non-interactive, merely an image file. A click at it will bring you to Foursquare where you can then explore the map thoroughly.

We don’t know how long we get to stay in the old page format, but until facebook team improvises the Facebook Places for merging, page admins will have some options to show their offices via Google Maps for now.

Now Is Your Turn…

Is adding a Google map or Bing map essential for your business page? Shall the settings for default landing tab and tab-positioning be maintained in the new facebook page layout? Love to hear your thoughts in the comment.

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The long awaited week has finally arrived! *Drum roll* Let’s meet our honorable guest of the month – Chris Garrett! Chris had influenced me a lot about the importance of authority blogging. I’m proud to have him here for the first time and talk about how to become a social networking magnet. The stage is yours, Chris!

When I coach my consulting clients the conversation always comes around to networking. I would say having a strong network is vital to any business that wants to succeed online, and is certainly a vital asset for getting ahead in your career today.

We have all these tools, but still people struggle to make good connections.

People say to me “Chris, how do I reach influential people?” or “Chris, how can I get better opportunities to come my way?”, and most popular, “Why is my network not growing?”.

There is a simple answer to ALL of these challenges.

Want to know what it is?

The Simple Networking Secret

People have networking, and especially social networking, backwards!

Somehow people have gotten the idea that we should seek the benefits before putting in any value of our own. That we can take, take, take before we give.

Think of the most selfish, self-centred and greedy person you know. Do YOU find that attractive? Would you want to recommend them to others?

No?

Rather than think what your network can do for you, why should THEY have you in THEIR network?

How do you look from THEIR perspective?

See how simple it becomes when you turn the equation around? OK, so what you need to do become simplified, it doesn’t necessarily become easy.

Add Value Without Taking

When you start networking with a ‘take’ mindset you turn people off.

Instead you should be building up your value to them.

Ask how you can help. Share what you know. Introduce people without asking for anything in return.

Get known as useful and generous.

What happens is more people want to get to know you, people feel like someone they can introduce to others, and most of all you build a positive reputation.

Summary

Instead of seeking out people who can help you right now, or trying to get on the radar of influential people, work on being the most useful, approachable and well-connected person in your niche. Become known for making great contributions and introductions. Over time your reputation will spread and networking will be a matter of responding to invitations rather than hunting down prized contacts!

Chris Garrett is a blogging and internet marketing consultant. He is co-author of the famous book ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income and the founder of Authority Blogger course. Learn more about Chris Garrett and his blog here. Don’t forget to follow him on Twitter @chrisgarrett and facebook too!

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You should know by now how much of a facebook fanatic I am.  Since last year, I have not been blogging much about other social media apps except facebook. Well this week, I decided to do them justice by introducing you some of my favorite social media applications that got my attention long before 2011. Some of them may not be new to you, but they are all ‘love at first sight’ to me.

10 SOCIAL MEDIA APPS TO WATCH IN 2011

If you are expecting something grand, complex then it’s not the purpose of this post. These social media tools impressed me with their simplicity and best of all, they are cost free.

Twitter:

#1  Formulists

I remembered how tedious it was to group all my twitter contacts MANUALLY into Twitter lists. When I first heard about Formulists I was overjoyed! It is exactly what I needed to manage and reach out to other Twitter users based on our recent interactions, direct or indirectly. For example, I have an auto-updating list for ‘Thanks-For-Listing-Me’ generated by Formulists. Not only I can return the favor, knowing which lists I belong to but at the same time getting to know these kind people better:

Formulists also gives you filtering options such as bio and location so you can better customize your lists for targeted contacts. This video explains it all:

Remark:

What I love is you can keep your lists in Formulists even though you deleted them from your Twitter account, a good way to refer back or exchange lists whenever necessary. Formulists provides a sidekick account if you used up all 20 twitter lists (limit) but till now I have yet gone into that so unsure how that works.

#2  Mentionmap

Fear not, you’re not in Charlotte’s web but a twitter conversation web to show you relevant people to follow on Twitter. Back then it was all about people and location search, now Mentionmap makes it ‘visually’ capable in discovering who our friends talk to recently and how we can expand our network through these potential contacts.

Remark:

Best of all, no Twitter authorization is required to compare your map with friends’, something a lot more relevant comparing to Twitter’s very own app called ‘Who to Follow’.

Blogs:

#3  Apture

Apture is a must-have if you are all about twitter and facebook sharing. Besides the catchy Twitter and Facebook share buttons, the search bar is equally impressive by offering results from your blog and Google. Your readers don’t have to leave your site in searching for ideal content. It works the same when someone highlight any phrases within your blog post,  just click ‘Learn more’ and the search results will show up before you :

Remark:

Apture bar occupies the top spot of a blog. However, it moves following the reader’s scroll bar to encourage social sharing after reading! Pretty neat, huh?

#4  Hellobar

I was having my regular blog visits when I found this app on a friend’s blog. It is no Apture but a ‘notice’ bar for specific call to action.  Let it be a simple greeting, your latest blog post (via RSS setup) or even your latest tweet. Unlike Apture, it sticks on top of your blog and doesn’t move along with the scroll bar.

Remark:

All is well except newly registered users may wait a day or two before you’ll get the Beta key emailed to you.

#5  BlogPulse

BlogPulse is all about discovering what’s hot and what you think matters in the blogosphere. You can find out who wrote about your brand and offered a link love! For instance, Evelyn mentioned my site in her post last year which I wouldn’t have known if I didn’t check with BlogPulse. I hurried over for a comment, praying she wouldn’t mind my delayed thank-you. Imagine how many more blogs had slipped under my radar!

Remark:

BlogPulse can be very helpful for bloggers. Apart from Google Blog Search we need a focused tracker that not only about hottest trends but to discover potential bloggers we can network with.

Forums, Discussion Boards:

#6  Omgili

Someone said to me earlier that forums are outdated. I don’t quite agree with that. Forums may not be the mainstream but they have their own impact in shaping a community. Forums are ideal for detailed, in depth discussions. We should not neglect them when it comes to brand-monitoring. Omgili is perfect for the job in discovering what people are saying in message boards, discussion threads about any topics at all.

Remark:

Forum used to be the major ground for bloggers to interact with one another. Thanks to Omgili, I was able to track a discussion thread in which my Twitter account was mentioned. When participated in the discussion, I remembered how forum is still playing the role in building trusts and knowledge-sharing among the members. You’ll never know who you end up meeting with along the path.

Expanding Social Connections:

#7  Rapportive

Rapportive is a nifty tool that shows you more than just a plain email address. Based on the sender’s email, Rapportive is capable of pulling in gravatar image, LinkedIn profile, Twitter updates, Skype account and many more. You can follow up (I prefer not calling that ‘stalking’) your potential clients/readers closely on various social media sites. If you wish to check on other recipients in the same email, just hover your mouse over the recipient’s name or email address will do.

Remark:

Absolutely loving it! Highly recommended if you are hoping to extend your social network in 2011!

#8  Qwerly

Qwerly helps you to discover where your Twitter friends are ‘hanging’ on the social web. Type in the twitter username like this ‘@wchingya’ and it will give you an overview of who your twitter contact is and how you can connect with him/her other than Twitter. Exactly why it is referred to as the ‘whois for Twitter’.

Remark:

You can verify and claim your profile by signing in with your Twitter account. It’s that simple to claim your vanity URL with Qwerly.

#9  About.me

Props to Mari Smith for this handy tip. About.me is a custom profile and a dashboard for your personal analytics based on your social accounts like Twitter and Facebook. Create an account via your email then select your username. Add in as many personal details so others can reach you from your about.me account. It gives a huge interface up to 1680×1050 pixels but it’s advisable to keep the size optimum. Feel free to check mine out.

Remark:

It’s all about SEO benefit, whether you’ll be using the analytical tracking or not. I’d love to grab my vanity URL whenever I can. Another thing I love is other people can reach me by ‘Email Me’ button without having to disclose my email address publicly at all!

#10  Wordle

I HAD to include Wordle because it’s so much fun!  Wordle is basically a toy to generate word clouds based on the URL you provided that contains RSS feed. A good way to find out what is the site mainly about. See how it describes my blog, do you think it’s accurate?

Remark:

Its visual effect is compelling! You can randomize, change the fonts or colors. So much you can do with it, it’s time to get creative with your site.

Now Is Your Turn…

What is your favorite social media tool of all time? Which application above you’d like to try best? Tell us.

SPECIAL GUEST NEXT WEEK!~

Don’t forget we have a special guest blogger next week to talk about social media for the first time on Social @ Blogging Tracker! Be sure to subscribe so you don’t miss it.

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CHECK OUT: 23+ Essential Facebook Page Applications to Improve Fans Engagement in 2012.

2011 has finally arrived! It’s the moment we renew our pledge to social media commitments and keeping our audiences enthralled with our content! As I went through my blog achieve the other day, I was deeply encouraged by the responses obtained from the below posts, especially in helping page admins to discover some favorite apps of their own:

• 13 Facebook Applications to Promote Your Blog
• 16 Facebook Applications to Boost Popularity of Facebook Fan Page
• 31 Facebook Applications to Enhance Your Facebook Page
• 5 Ways to Create Welcome Tab (Custom & Sub-tabs) for Facebook Page

Coincidentally last month, a reader wrote in and requested for ideas in increasing fan base and fans engagement on their page wall. During my research, I came across Appbistro, a market place for facebook page applications that saved me a lot of time in discovering new applications when I logged in as my Social @ Blogging Tracker page:

Basically what it does is to identify my page type then recommend me the best applications for my facebook page. I can sort the app results based on popularity, rating or price range. Thanks to Appbistro, I found myself a new set of facebook applications for my facebook customization work in 2011. Most applications below are either free or allowing free trial as I know how much we all love FREE stuffs.

Kindly be reminded that this review is based on my personal opinion only and has nothing to do with Appbistro or any app developers sponsorship whatsoever.

To Listen to Fans / Customers Feedback:

#1  UserVoice

I had briefly touched about UserVoice in promoting your facebook page with testimonials. When I finally tested out this app in mid December, what a great substitute for Feedback app this is! Your fans can now provide suggestions for your service/product, and have others to comment and vote for existing discussions. You will then be notified for each new update via email so you can moderate fans posting at once. When you feel a subject has gotten enough feedback, close it so no further voting or new posts can be added to it, except for comments.

Two features I love about Uservoice: page admin can retrieve deleted ‘ideas’ (if you had deleted any posts by mistake) and each response on the forum will not be posted back to any of your fans profile wall – I’m sure most will appreciate that, especially in separating personal profile from business pages.

This application is cross posting between your fan page and UserVoice homepage, where you can setup own alias for the domain (yourusername.uservoice.com). Learn more about their different plans and how extra features such as ‘export’ or ‘unlimited forums’ can meet your page requirements.

If you’re not ready to pay for the service, you can always customize a feedback form using Static FBML all by yourself.

To Give Incentives and Attract New Fans:

#2  Gifts for Pages

Everyone loves FREE gifts! ‘Gifts for Pages’ prepares a facebook tab for you to create branded gifts so fans can distribute to their own friends on your behalf! Inspire your inner creativity and personalize some catchy 130×130 px image icons to grab fans attention. Give them something meaningful or worthwhile to share, then track fans responses via traffic graph. If you don’t like the existing layout, modify the ready CSS file to fit your brand’s image.

It’s always good to learn about giving prior to receiving.

#3  Easypromos

If you don’t know how to customize a promotion tab yet, this is the app for you. Easypromos is FREE for FIRST-time promo only ($15/promotion after that) and you should definitely take a look at the features and configurations, very easy to setup. Specify the length of your promotion period and select the criteria from the given options. One of my favorites is that page admin can encourage non-fans to like your page first before they are able to fill up the entry form.

You may choose how to display this promo on your page wall and check your fans registration form within the application itself.

Note:

Promotions are great but make sure you’re not violating any of these Facebook Promotion Guidelines before set one up.

Extra Read:

Refer to #1 Promotions in 31 Facebook Applications to Enhance Your Facebook Page

To Encourage Fans Participations via Polls and Media files:

#4  Fan Appz

Fan Appz will impress you with its wide range of social media marketing applications. Free account provides Polls, Quizzes and Top 5’s. To me, those are sufficient enough to generate interest and participation from fellow members, if your questions (and images) are intriguing enough:

Page admin can edit or delete published poll or quizzes but not after fans had already voted on them. Plus, you will be given scheduling feature to promote the poll on your page wall so fans from different time zones can participate. To discover more about their paid plans read here. Just remember a free plan will have an advertisement link on the tab and you won’t be able to set promotions/coupons.

#5  ffwdPlayer

I had been asked many times about better ways to import a video channel into a fan page. Besides Involver, ffwd Player can be an excellent alternative to publish videos uploaded by you on other video hosting sites such as YouTube or Brightcove.

The video-import is extremely easy by inserting your channel’s username, then you can configure so to update it automatically with feed (either via uploads, favorites, playlist or search). Customize your video tab with brief description of the videos and include a header image. Your fans can later share the videos with their friends via the ‘Share’ button per video.

#6  Livestream

(image credit: Livestream)

How fun it is you can now broadcast live from your fan page to get in touch with fans all over the world! Just a click at the Livestream tab your fans can enjoy real time interaction with you via the comment box during the live broadcasting. As usual, the ‘Share’ button is highly visible so if your fans find it interesting enough to share with their friends, they probably will. Customize your livestream tab with a catchy header image for brand awareness. Your livestream is not limited within facebook page only, it will be kept in a video library on livestream.com and to be viewed or used on your external sites, such as a company blog.

Another great example of Livestream can be seen on Facebook Live. Read about their paid plans if interested.

#7  Peekeez

Peekeez is very similar to livestream, it lets you setup a live video broadcasting from your webcam on facebook page and encourage fans to comment, share within the tab. Say, if you have a restaurant and you’d like to show off how busy the day can get, Peekeez is perfect for the task.

What makes it different from Livestream is that it does not cross post to its official site. According to their privacy policy that “your webcam can only be viewed on your facebook page” but it’s not entirely free. You may have trial period up to 14 days and after that it’ll cost you $20/month.

#8  Posted Items Pro

Posted Items Pro is basically a tab where you gather your favorite medias to be shared in one place with your fans. All you have to do is decide which media files (blog posts, video, mp3, web link or image) you’d like to feature with proper title, source link and descriptions. For web link, you can even select a thumbnail for the post. Then all the media files will be displayed within a tab named ‘Favorites’. Your fans can comment or share these files with their facebook friends, a harmless and effective way to increase page impressions for your business page.

#9  Clobby Group Chat

Some people told me how they admire Facebook Groups for having the Group chat feature. If you feel the same way, why not try out this real time chat app called Clobby Group Chat? Your fans will be able to invite their friends to join in the chat or ‘like’ a chat, so it’s great for viral effect. I once blogged about this application so if you’re in for a detailed review, kindly refer here Clobby: Facebook Group Chat for Fan Page and Personal Account.

To Encourage Geotagging for Local Business:

#10  PlaceWidget

(image credit: appbistro)

PlaceWidget adds a foursquare tab to your facebook page that includes your venue info with an easy configuration. You can show off mayor, offers and tips to visitors – this is obviously a plus if you and your fans are dedicated users on Foursquare. Comparing to the after-merged facebook places and a fan page, this would not alter your existing page layout and landing tab settings.

Extra Read:

Find out what other types of location you can add on Foursquare here.

For Marketing, Job Opportunity & Branding:

#11  TextualAds

You do aware how prevalent mobile marketing is these days. TextualAds is not for everyone but if you are interested in mobile marketing, textualads is an application that allows your fans to opt in for latest promo or product news via text messages. You will be able to send targeted SMS for your marketing campaigns according to your fans age, country, state, gender etc with customizable layout (css style sheet) and messages – but these are under paid plans, of course. Free account has less customization but may be good to try out:

Just be reminded that people are very cautious with their privacy. If you are going to use TextualAds make sure you had made clear that you will not distribute or misuse your fans’ personal details. Trust is hard to come by these days so never, ever violate that promise.

Extra Read:

To learn more how powerful textualads can get, here’s a post that will amaze you.

#12  Work For Us

What can be more rewarding by offering your fans a chance to work as a team? Work For Us allows you to post job openings on business page. Apart from filling in the forms, applicants can attach their CV/Resume without having to leave the page at all! Work For Us makes it easy to share job opportunity with friends via ‘Share’ button or a personalized private message.

One thing I love about this application is that you can integrate your twitter account and set the tweeting frequency for the new job vacancy.

All accounts are given 30-days free trial or, you can always subscribe to its Free plan for one job slot.

Extra: similar application – Jobmagic

#13  Contact Tab

I absolutely love Contact tab! This is a comprehensive tab about your business info and how your potential clients can reach you. Not only banner image and logo, you can include contact forms, contact methods and embed a comment box within the tab. The setup is very easy, simply fill in the required info and Save it. If you’re interested to display the location of your premise via Google map or Bing map, feel free to do so. A remedy to a plain, dull info tab that makes you stand out from the rest of your competitors.

#14  dPortfolio

I’m all about adding Testimonials and portfolio to your social profiles if you are to promote your business as effectively as possible. As much I prefer custom tabs for the job, but if you are not familiar with customization, feel free to adapt dPortfolio in categorizing your quality work with descriptions. Honestly, I was having second thoughts when placing this as # 14 since I was getting error message when trying to save my project, the page stalled for a long time and didn’t stop. It could be a temporary error since no other users are complaining about this yet, so I’m putting this under observation as I really hope it would work.

There are over 110+ applications on appbistro so these are just the tip of an iceberg. You can learn more about other facebook applications that match your needs by logging in with your user profile in which your facebook page has attached to it. If you are not ready to login with your facebook account, why not browse all the applications here.

The paid apps listed in appbistro are either using their payment API or attach with an affiliate program with them. That’s why some apps can be purchased straight from the site (Cart) while some are not. When enquiring about their future project, I was told that appbistro is working on a whitelabel application store. Any service or website that owns an API can integrate their own application store powered by appbistro, a great news for app developers in search for a platform to showcase and market their products.

Friendly Reminder: some apps require access to your basic facebook info. There will always be a pop up box to alert you what information the app will be accessing so make sure to check them through before you click ‘Allow’. Also, if you decided to discontinue an app from your page, apart from removing it from your ‘Edit Page’, make sure to remove it from your profile’s privacy settings here as well.

Now is Your Turn

How do you plan on enhancing your facebook page in 2011? Will you be using Appbistro or any of the facebook applications above to increase fans engagement? Do share your thoughts.

SPECIAL GUEST on SBT In TWO WEEKS TIME!~

In conjunction with the new year, an honorable guest poster will be here for the first time on Social @ Blogging Tracker! I’m pretty sure most bloggers are familiar with his name and It’s truly a privilege to have him here! So if you wish to know who is my mysterious guest make sure to subscribe so you won’t miss this! I can assure you it’s worth the wait.

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