This post was inspired by one of our Facebook supporters:

I think Radhika hit the jackpot with her question – unsubscribe.

I don’t know about you, but to follow 200+ Facebook Fan Pages and 400+ friend updates daily without group management can be overwhelming. Last weekend, I spent half day tidying up my Facebook Lists, but never once in my mind I thought about ‘unsubscribing’. Why should I unsubscribe when I could join up to 500 fan pages, right?

I did not pry why Radhika wanted to unsubscribe from a fan page (hopefully it’s not Social @ Blogging Tracker) but her question alerted me: what seems to be a harmless ‘Become a Fan’ feature now has the tendency to worn us out bit by bit. Gaining back our focus and be in control of the news feed is the cure to social media overwhelm. Speaking of which, I eliminated some unwanted noise in Facebook, mainly applications and the hard work paid off! I’m having a better week in capturing page highlights and improving Facebook engagement with other contacts.

How to Declutter Your Facebook News Feed

To answer Radhika’s question about ‘unsubscribing’ from a fan page, we need to firstly identify our commitment:

1. To Stay as Fan but:

• eliminate unwanted noise
• pause and take a break from receiving updates

OR,

2. To Unfollow a Fan Page, completely.

To Stay as Fan but Eliminate Unwanted Noise

Some fan pages prefer to integrate Twitter updates as their wall posts. If you have already followed them in Twitter or FriendFeed, reduce the noise by removing the  Facebook application used to broadcast these updates in your news feed. Beware though, whoever is using the same application will no longer appear on your news feed until you retrieve the app.

1. Locate the fan page among the news feed. Hover the mouse over to reveal the Hide option. Click it.

2. You will be prompted with below selections. Choose whatever that’s applicable to you:

Here we will be turning off the Twitter application to increase visibility for other page updates. To bring back the application (or contact/fan page), look for Edit Options at the bottom of your news feed and click Add to News Feed as indicated:

Caution: Some page admins are actively responding to their Twitter comments in Facebook, so be sure to check the overview of the fan page first before you’re missing any chance to engage.

Secondly, the updates that sent to you via ‘Send an Update to Fans’ feature. Some may not realized but bulk-sending will direct this message to ‘Updates’ – a subcategory of Messages. I can’t thank Facebook enough for separating that from our private inbox. Joining 214 fan pages myself, I can easily receive 50 updates from page admins daily. Now you can have the option to unsubscribe from the hyperactive fan pages. It will remain your membership, just no more updates bugging you afterwards. Of course, the process is completely reversible.

To Unfollow a Fan Page

To quit from being a fan is easy, all you have to do is look for ‘Remove me from fans’ option at the bottom of the fan page itself. So when you hit the 500 mark for fan page limit, you’ll know what to do then.

“Wait, I heard about Facebook Lists?”

Bingo. If you’re not in the mood to decide or quit any Facebook fan pages just yet, why not monitor it over Facebook Lists. Similar to Twitter Lists, you can categorize your most-watched Facebook contacts and fan pages into assigned niche/names so you can easily navigate to check out their latest updates. That’s what I’ve been doing all along and here’s how:

1. Go to Account > Edit Friends

2. Click Create New List > Name & Group your Friends/Pages accordingly via selections

For Page Admins: Shall We Bother?

When a fan decides to pull the plug from our fan page, shall we bother? Some say it’s no big deal to lose just ONE fan. Besides, it’s a self-cleaning mechanism for a more focused fan base – he/she who cares, stays!. Sounds logical, but what if he/she WAS a loyal fan? Are we sending out wrong messages, pissing potential visitors off without consciousness? Plus, there’s no way to tell how many of our fans are opting us out from their Facebook lists or news feed due to (info) force-feeding. Yes, we should bother but not over-panicked. Review your fan page progress periodically can help to strategize your next move.

Now Is Your Turn…

How do you declutter your Facebook news feed currently? If you’re a fan page admin, kindly share with us how you moderate info-sharing to prevent suffocating your fans? In the mean time, would you help me out with this poll by voting (perhaps a Retweet as well?). Appreciate your support:

I’ll leave you with this video from Gary Vaynerchuk who’s not happy when somebody dropped an irrelevant wall post on his fan page recently. Visibility doesn’t mean opportunity anymore, right? You be the judge:

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It has been a year since I last modified my Twitter background. While inspecting my own social media sites for improvements recently, I couldn’t help but noticing how cheesy and uninformative my Twitter background was! It was created when I wrote about personalizing Twitter background with Free Twitter Designer. It’s time for a change!

#1: Why Should We Personalize Our Twitter Background?

Understanding why we need to personalize our Twitter background is vital. It is not about decoration but to:

i)   Manage Personal Branding

People will visit your Twitter page from your social media links and search engines. Be ready to impress at first sight.

ii)  Maximize Exposure with Limited Background Space

Blend in your intro with relevant background design. Provide social contacts for others to reach you.

iii) Show your Brand & Personality

An unique background attracts, it should say something about who you are, your passion and niche.

Another good reason is you might get a free promotion from a post about Twitter background, exactly like this one! (Good for @mashable and @marcome)

#2: How to Personalize Your Twitter Background?

After knowing the purpose, now it’s time for the real challenge – to personalize a Twitter background. Here are some options you can choose from:

a) Use a Twitter Background Generator

For those who are not into crafting their own images, tons of template selections can be found from Twitter background generators. Some setbacks are the duplicate designs and their brand name on your wall. Usually a minimal payment is involved to modify, for example, $4.99 to remove Twitbacks brand while Twitrbackgrounds will charge $9.99 for personalized backgrounds. Login is required for both services.

Tweetbacks, on the other hand offers free templates for modification (.psd). Personalized your information and photo before upload it to Twitter page.

Another service I love is Free Twitter Designer – a background generator and image editing application. A Twitter stream box is given so your design will not run off on the actual page. You can tweak the image settings, blend in the effects and colors, view the final results in different resolutions:

b) Personalize Twitter Background with Image Editing Application

My favorite method so far as it gives you:

• Full control over designing and positioning.
• No distracting brand name on the background except your very own.

Photoshop:

I created my second and third Twitter background with Photoshop. The dimension for the canvas size is preferably 1600 px x 1200 px so it will fit in fine for most screen resolutions. Keep the important information close to the left of Twitter stream. As of right, use non-essential designs as mostly they won’t be visible on regular screen resolutions. Apply Twitter Background Checker to monitor your background designs:

Resize the image to less than 250kb to optimize page load time (maximum file size: 800kb).

I created a blank template to fix for resolution 1280 x 1024. You can tweak its opacity level to adjust text/background image freely. If you interested claim it via the contact form and I’ll send you the file in .psd format.

Suggested Read: Twitter Background Design How-To and Best Practices; Build Twitter Background with Adobe Fireworks

Gimp & Pixlr:

You can download Gimp (for MAC & Windows) or try the web application Pixlr to customize your background image:

PowerPoint:

Not my top-pick for complicated designs but Microsoft Office PowerPoint 2007 is competent to create a simple and colorful Twitter background. Save your final result as .jpg to be uploaded as your Twitter background. PowerPoint is not a designing program so there will be limitations, such as cumbersome process with measurement and positioning:

Extra Tools:

Some amazing tools to assist your background designing:

• MeasureIt – A FireFox plugin to measure width and height for a web page.
• Peekr -  On and off feature that gives you a clear overview of the entire Twitter background without the stream, control panel etc.
• Twitter Background Checker – Twitter background viewed in high and low resolutions.

If personalizing a Twitter Background is too time consuming for you, you can:

c) Outsource to Professionals and Graphic Designers

Everyone’s definition of ‘quality’ may differ in art. Understand your own needs is important before finding the best designer that fits you. Make sure you are providing enough information so the designer knows about your expectations. Be communicative and respectful for both sides.

#3: How to Upload Your Personalized Background to Twitter?

Let it be a picture or a neatly designed template, it’s time for the final results. To upload it:

1. Log on to your Twitter account.

2. Go to Settings > Design > Change background image

3. Browse to locate the image file you’re ready for.

4. Click Save and see the magic appears before your eyes.

#4: What Makes a Good Twitter Background?

Last week we had a discussion over at the Facebook Fan Page about my second Twitter background. Ricky’s commentary about the font visibility brought my attention of how ignorant I was about my Twitter background.

I did not take the design seriously so instead of just the font, I changed the whole Twitter background. I prefer a non-business-like, harmonious background with nature elements. It may not be my best design yet but I’m happy to keep it for awhile.

For a Twitter background to serve its purpose, we need to refer to why we need one in the first place. Following these designing guidelines will be an added advantage:

• Make sure the background is none distracting for your main info.
• Clear and readable fonts (for example Arial, bold). Avoid spindly text for important messages.
• Use contrast colors for text & background.
• Make full use of the blank areas. Ensure main info are visible regardless low or high screen resolutions.
• Complex does not mean elegant. Keep the K.I.S.S principle in mind unless you have a different purpose for your background design.

There is no right or wrong, but the impression and friendliness you would like to portray to others. Think of it as your name card, but with personality.

Now Is Your Turn…

When was the last time you personalized your Twitter background? What makes a presentable Twitter Background in your opinion? Share it all in the comments below.

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~Check out the Latest Review of MarketMe Tweet V2 or MarketMeSuite here: Tweet Branding, Scheduling and Reply Campaigns with MarketMe Tweet V2.~


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Remember Tweetbrand that wowed us with the tweet-branding feature awhile ago? Since then, I have been captivated by the branding concept that made me all the more interested in the release of their main product named MarketMe Tweet.

Just a few days ago my wish fulfilled by an email announcing the big launch of MarketMe Tweet along with a download link. I knew the best way to satisfy my curiosity is to give it a complete run through. So I did. What you’re about to read next is the review of MarketMe Tweet based on personal experience and has nothing to do with any sponsorship by MarketMe Tweet whatsoever. Feel free to comment on the features as we go through them.

What Is MarketMe Tweet?

MarketMe Tweet is a marketing tool that equips with Twitter management ability. Easily put, the combination of Tweetbrand, basic Twitter client and a marketing control panel presents you the below interface (Adobe Air application):

Who might be interested in MarketMe Tweet:

• Marketers / Promoters / Surveyors for a service or product
• Individuals who are tracking progress and potential audiences based on particular keywords
• Individuals who are looking for Twitter network expansion
• Individuals who are focusing on branding development over multiple accounts

I am no marketer but a couple of its characteristics impressed me. How about a little tour exploring the key features MarketMe Tweet possesses:

7 Features to Brand, Market, Manage with MarketMe Tweet

As of today, MarketMe Tweet is consisting of below key features:

1. Support Multiple Twitter Accounts


MarketMe Tweet allows multiple Twitter accounts be added. Log in the application with your registered details with MarketMe Tweet, authorize your Twitter account(s) integration via OAuth security encryption which is said to be a compulsory for all Twitter applications prior to June 2010. MarketMe Tweet is developed in compatible with the mentioned requirement so it’s a big plus. If you’re interested to know more about this issue, kindly head over to their post about the OAuth security feature.

2. Branding Management


Assign branding to your Twitter account(s) before tweeting. For those who have created the branding applications during Tweetbrand tryout, you only need to copy and paste the Consumer & Secret Key in the fields before clicking ‘Add’. Otherwise, kindly refer to step 3 of branding application setup for details.

To Setup Your Brand: Go to Step 2 ‘Create Your App’ > Sign in to Twitter account > Go to Brand app > Retrieve the consumer and secret key > Step 3 to fill in fields.

MarketMe Tweet has recently reached an agreement with Twitter regarding the branding issue, make sure your brand name does not violate Twitter’s terms & conditions. Here’s what MarketMe Tweet has to say about this:

Extra:

Differ from Tweetbrand, now MarketMe Tweet users can shorten their URL links easily within tweet box (default URL-shortener ~ bit.ly) :

3. Reply Campaigns (Keyword tracking)


I’m sure you are familiar with Tweetbeep or Feed subscription for a particular Twitter search term that alerts you whenever it is mentioned on Twitter. With MarketMe Tweet, not only you can track multiple keywords at the same time (and filter out unwanted terms for accuracy using ‘Negative Keyword’ option), but also include reply templates for targeted users. The replies can be in various forms and randomly picked to be delivered. Here’s the overview:

After you hit ‘Run Campaign’, a display box will show up consisting the people who tweeted the keywords. Hover your mouse over the image thumbnail, the word ‘Reply’ appears; click at it will send out your reply template.

Wait! Didn’t we just go through the discussion last 2 weeks about automated status updates and how much we despise auto messaging? Well, good thing is this option is not compulsory. For those who dislike automation, you can reach out by sending manual, real time tweets while flipping through the list of potential audiences. Bear in mind this is a marketing tool, we all have own theories how things should work around social media but in the end, it’s all about ethical marketing that works in long term.

4. Scheduled Tweets
This scheduler is only available for Twitter updates.

Extra:

While MarketMe Tweet is still working on other network integrations, you can still schedule status updates to Facebook through Selective Twitter Status or Twitter application as shown in the video (Thanks to Tammy):

5. Conversation Thread


The conversation thread keeps track of your recent conversation with selected Twitter user. Just click the ‘Thread Conversation’ button beneath each tweet (in @mentions section) to reveal the thread in ‘Conversation’. For example, if I was to trace my latest conversation with Michelle, I only need to click the thread button and voila! :

6. Follow/ Unfollow Users

Follow – suggesting users to follow based on your keyword campaigns
Unfollow – shows the people who do not follow you back

However, this monitoring feature may requires a long time to load based on your account conditions (number of followers/following etc).

7. Others:

Locations and Languages – to narrow down your results in keyword campaigns and search terms.

Grouping – to tidy up your contacts. In order to group, make sure you are following the user. (Twitter Lists integration is on the way)

Search Flags – to enhance the accuracy to your search terms.

Is MarketMe Tweet the Evolution of Social Management / Marketing Tool ?

Could be. On-going Business competitions and social media time suck challenge marketers to think out of the box. Personally I see great potentials in branding management and keyword campaigns. It’s a relief to see that MarketMe Tweet has resolved a minor conflict with Twitter about branding and maintained the feature as promised.

Overall MarketMe Tweet has started fresh with innovative ideas, but with rooms of improvements. I’m hoping to see more features be added for advanced network engagement: Facebook/LinkedIn and Twitter lists integration, clickable links in tweet (*updated with ver.1.1.4*), spelling check etc. Also, I hope analytical feature be added so users can monitor the effectiveness of chosen brand name, monitor while making adjustments.

Is MarketMe Tweet F.O.C?

MarketMe Tweet is no free application, currently a 1-time fee payment of $39.90 is needed. According to the latest updates, some added features are on the way to existing users (free upgrades). At the same time, MarketMeTweet offers affiliate program to whoever is interested in promoting the application.

Now It’s Up To You…

What do you think about MarketMe Tweet? Could this be a marketing and management tool of your choice? Kindly share your expectations and suggestions in the comments below.