This post was inspired by one of our Facebook supporters:

I think Radhika hit the jackpot with her question – unsubscribe.

I don’t know about you, but to follow 200+ Facebook Fan Pages and 400+ friend updates daily without group management can be overwhelming. Last weekend, I spent half day tidying up my Facebook Lists, but never once in my mind I thought about ‘unsubscribing’. Why should I unsubscribe when I could join up to 500 fan pages, right?

I did not pry why Radhika wanted to unsubscribe from a fan page (hopefully it’s not Social @ Blogging Tracker) but her question alerted me: what seems to be a harmless ‘Become a Fan’ feature now has the tendency to worn us out bit by bit. Gaining back our focus and be in control of the news feed is the cure to social media overwhelm. Speaking of which, I eliminated some unwanted noise in Facebook, mainly applications and the hard work paid off! I’m having a better week in capturing page highlights and improving Facebook engagement with other contacts.

How to Declutter Your Facebook News Feed

To answer Radhika’s question about ‘unsubscribing’ from a fan page, we need to firstly identify our commitment:

1. To Stay as Fan but:

• eliminate unwanted noise
• pause and take a break from receiving updates

OR,

2. To Unfollow a Fan Page, completely.

To Stay as Fan but Eliminate Unwanted Noise

Some fan pages prefer to integrate Twitter updates as their wall posts. If you have already followed them in Twitter or FriendFeed, reduce the noise by removing the  Facebook application used to broadcast these updates in your news feed. Beware though, whoever is using the same application will no longer appear on your news feed until you retrieve the app.

1. Locate the fan page among the news feed. Hover the mouse over to reveal the Hide option. Click it.

2. You will be prompted with below selections. Choose whatever that’s applicable to you:

Here we will be turning off the Twitter application to increase visibility for other page updates. To bring back the application (or contact/fan page), look for Edit Options at the bottom of your news feed and click Add to News Feed as indicated:

Caution: Some page admins are actively responding to their Twitter comments in Facebook, so be sure to check the overview of the fan page first before you’re missing any chance to engage.

Secondly, the updates that sent to you via ‘Send an Update to Fans’ feature. Some may not realized but bulk-sending will direct this message to ‘Updates’ – a subcategory of Messages. I can’t thank Facebook enough for separating that from our private inbox. Joining 214 fan pages myself, I can easily receive 50 updates from page admins daily. Now you can have the option to unsubscribe from the hyperactive fan pages. It will remain your membership, just no more updates bugging you afterwards. Of course, the process is completely reversible.

To Unfollow a Fan Page

To quit from being a fan is easy, all you have to do is look for ‘Remove me from fans’ option at the bottom of the fan page itself. So when you hit the 500 mark for fan page limit, you’ll know what to do then.

“Wait, I heard about Facebook Lists?”

Bingo. If you’re not in the mood to decide or quit any Facebook fan pages just yet, why not monitor it over Facebook Lists. Similar to Twitter Lists, you can categorize your most-watched Facebook contacts and fan pages into assigned niche/names so you can easily navigate to check out their latest updates. That’s what I’ve been doing all along and here’s how:

1. Go to Account > Edit Friends

2. Click Create New List > Name & Group your Friends/Pages accordingly via selections

For Page Admins: Shall We Bother?

When a fan decides to pull the plug from our fan page, shall we bother? Some say it’s no big deal to lose just ONE fan. Besides, it’s a self-cleaning mechanism for a more focused fan base – he/she who cares, stays!. Sounds logical, but what if he/she WAS a loyal fan? Are we sending out wrong messages, pissing potential visitors off without consciousness? Plus, there’s no way to tell how many of our fans are opting us out from their Facebook lists or news feed due to (info) force-feeding. Yes, we should bother but not over-panicked. Review your fan page progress periodically can help to strategize your next move.

Now Is Your Turn…

How do you declutter your Facebook news feed currently? If you’re a fan page admin, kindly share with us how you moderate info-sharing to prevent suffocating your fans? In the mean time, would you help me out with this poll by voting (perhaps a Retweet as well?). Appreciate your support:

I’ll leave you with this video from Gary Vaynerchuk who’s not happy when somebody dropped an irrelevant wall post on his fan page recently. Visibility doesn’t mean opportunity anymore, right? You be the judge:

Like what you’re reading? Subscribe via RSS Feed or have the post updates sent to your email:

Enter your email address:

Delivered by FeedBurner

It has been a year since I last modified my Twitter background. While inspecting my own social media sites for improvements recently, I couldn’t help but noticing how cheesy and uninformative my Twitter background was! It was created when I wrote about personalizing Twitter background with Free Twitter Designer. It’s time for a change!

#1: Why Should We Personalize Our Twitter Background?

Understanding why we need to personalize our Twitter background is vital. It is not about decoration but to:

i)   Manage Personal Branding

People will visit your Twitter page from your social media links and search engines. Be ready to impress at first sight.

ii)  Maximize Exposure with Limited Background Space

Blend in your intro with relevant background design. Provide social contacts for others to reach you.

iii) Show your Brand & Personality

An unique background attracts, it should say something about who you are, your passion and niche.

Another good reason is you might get a free promotion from a post about Twitter background, exactly like this one! (Good for @mashable and @marcome)

#2: How to Personalize Your Twitter Background?

After knowing the purpose, now it’s time for the real challenge – to personalize a Twitter background. Here are some options you can choose from:

a) Use a Twitter Background Generator

For those who are not into crafting their own images, tons of template selections can be found from Twitter background generators. Some setbacks are the duplicate designs and their brand name on your wall. Usually a minimal payment is involved to modify, for example, $4.99 to remove Twitbacks brand while Twitrbackgrounds will charge $9.99 for personalized backgrounds. Login is required for both services.

Tweetbacks, on the other hand offers free templates for modification (.psd). Personalized your information and photo before upload it to Twitter page.

Another service I love is Free Twitter Designer – a background generator and image editing application. A Twitter stream box is given so your design will not run off on the actual page. You can tweak the image settings, blend in the effects and colors, view the final results in different resolutions:

b) Personalize Twitter Background with Image Editing Application

My favorite method so far as it gives you:

• Full control over designing and positioning.
• No distracting brand name on the background except your very own.

Photoshop:

I created my second and third Twitter background with Photoshop. The dimension for the canvas size is preferably 1600 px x 1200 px so it will fit in fine for most screen resolutions. Keep the important information close to the left of Twitter stream. As of right, use non-essential designs as mostly they won’t be visible on regular screen resolutions. Apply Twitter Background Checker to monitor your background designs:

Resize the image to less than 250kb to optimize page load time (maximum file size: 800kb).

I created a blank template to fix for resolution 1280 x 1024. You can tweak its opacity level to adjust text/background image freely. If you interested claim it via the contact form and I’ll send you the file in .psd format.

Suggested Read: Twitter Background Design How-To and Best Practices; Build Twitter Background with Adobe Fireworks

Gimp & Pixlr:

You can download Gimp (for MAC & Windows) or try the web application Pixlr to customize your background image:

PowerPoint:

Not my top-pick for complicated designs but Microsoft Office PowerPoint 2007 is competent to create a simple and colorful Twitter background. Save your final result as .jpg to be uploaded as your Twitter background. PowerPoint is not a designing program so there will be limitations, such as cumbersome process with measurement and positioning:

Extra Tools:

Some amazing tools to assist your background designing:

• MeasureIt – A FireFox plugin to measure width and height for a web page.
• Peekr -  On and off feature that gives you a clear overview of the entire Twitter background without the stream, control panel etc.
• Twitter Background Checker – Twitter background viewed in high and low resolutions.

If personalizing a Twitter Background is too time consuming for you, you can:

c) Outsource to Professionals and Graphic Designers

Everyone’s definition of ‘quality’ may differ in art. Understand your own needs is important before finding the best designer that fits you. Make sure you are providing enough information so the designer knows about your expectations. Be communicative and respectful for both sides.

#3: How to Upload Your Personalized Background to Twitter?

Let it be a picture or a neatly designed template, it’s time for the final results. To upload it:

1. Log on to your Twitter account.

2. Go to Settings > Design > Change background image

3. Browse to locate the image file you’re ready for.

4. Click Save and see the magic appears before your eyes.

#4: What Makes a Good Twitter Background?

Last week we had a discussion over at the Facebook Fan Page about my second Twitter background. Ricky’s commentary about the font visibility brought my attention of how ignorant I was about my Twitter background.

I did not take the design seriously so instead of just the font, I changed the whole Twitter background. I prefer a non-business-like, harmonious background with nature elements. It may not be my best design yet but I’m happy to keep it for awhile.

For a Twitter background to serve its purpose, we need to refer to why we need one in the first place. Following these designing guidelines will be an added advantage:

• Make sure the background is none distracting for your main info.
• Clear and readable fonts (for example Arial, bold). Avoid spindly text for important messages.
• Use contrast colors for text & background.
• Make full use of the blank areas. Ensure main info are visible regardless low or high screen resolutions.
• Complex does not mean elegant. Keep the K.I.S.S principle in mind unless you have a different purpose for your background design.

There is no right or wrong, but the impression and friendliness you would like to portray to others. Think of it as your name card, but with personality.

Now Is Your Turn…

When was the last time you personalized your Twitter background? What makes a presentable Twitter Background in your opinion? Share it all in the comments below.

Like what you’re reading? Consider Subscribe via RSS Feed or have the updates sent to your email:

Enter your email address:

Delivered by FeedBurner

You know how social media strategists love to talk about branding right? Well, over the months we have discussed about ways to brand ourselves on Twitter with customized Twitter background and bio descriptions. Now MarketMeTweet offers a new alternative to maximize our exposures through tweet-branding. Meet TweetBrand — a handy and effective tool… oh! Did I mention it’s FREE too?

How Does TweetBrand Work?

Let me make this easy for you, noticed the squared area that’s usually filled by Twitter application names like Tweetdeck, Web or API?

Well, not anymore. With TweetBrand you can now place whatever terms you like: organization or company name, your blog name, your niche subjects… anything that will help to attract like-minded audiences. You can predetermine the landing page of the backlink as well ! Here I place ‘Social @ Blogging Tracker’ as my brand name and a mouse click at it will direct people to my blog. Imagine the benefits I will gain from this tiny modification:

• The ability to brand my tweets with a descriptive name. In this case, Social Media & Blogging related subjects are my priorities.

• Increasing exposure with higher chance to meet with like minded individuals or potential clients.

• Clear niche-identification without being intrusive. Followers can click the backlink at will without me DM them to do so.

• Retrieve the backlink and attention you deserved on Twitter.

I was testing out this application two days ago and immediately it was recognized by my Twitter friends. They are wondering how my blog name can appear on all my Twitter status?

Therefore, do not underestimate a minor change for it may do wonders to your business. Your company or organization name can be spotted instantly on various Twitter platforms, let it be web apps or desktop clients. It’s a chance to stand out from your competitors and be ahead of the game.

How To Configure TweetBrand to Brand Your Tweets

Basically, you need to register a new application to retrieve consumer key codes which later be used to activate the tweetbrand installer (adobe air application). The configuration may be a little tricky but if you follow the instructions carefully, you’ll be tweeting from TweetBrand in no time:

1. First you need to sign up here in order to get the free download file. Upon receiving the email, click the link as instructed.

2. You will be asked to sign in to Twitter in order to get your consumer key and secret code.

3. Register a new application while in your Twitter page. Fill up the required details and save it.

4. Once the application is ready, you will be given consumer key & consumer secret code which will be needed during installation (Step no.6).

5. Now you are ready to download TweetBrand. Follow the instructions and proceed until the app is successfully installed to your PC.

6. Login with your TweetBrand registration details. Paste in the consumer key & secret code (from step.4) before integrating your Twitter account(s).

7. Sign in to Twitter and grant access for the application you created. A Twitter Pin number will be displayed. Copy & paste it to the box and hit ‘Apply’ to finalize the process.

8. Now, you can start tweeting with TweetBrand!

Here are several features you should know:

• Paste the long URL in the tweet box and click ‘Tiny URL’ to shorten it (Of course, you are free to use other shortener services as you pleased).
• Tick ‘Replies’ will reveal the conversations directed to your username.
• Tick ‘Friends’ will display the real-time tweets from the people you followed.

Have fun trying out the application and start branding your tweets today! If you’re hoping for more advanced features, you’ll be interested to know about 7 Features to Brand, Market, Manage with MarketMe Tweet.

Now It’s Your Turn…

What’s your opinion about TweetBrand? Do you have other requests to improve this application? Share with us in your comment below.

Merry Christmas & A Happy New Year!

Update: Tweetbrand has been removed from MarketMe Tweet to focus on their main product.