This is a guest post by David Murton, a professional writer and webmaster.

Image by: Lee

Freelancers, marketers, even bloggers are taking testimonials seriously. Although some referring it to be purposed for closing sales, truth is testimonial is a critical aspect in brand monitoring.  While I was outsourcing for hosting service, the clients’ reviews are my ‘first impressions’ to the brand. Not solely on the after-use experience, but how the brand is channeling  positive  clients responses to benefit their marketing strategy, creating a sense of urgency for visitors like me to know their service better – that is simply encouraging.

7 Easy Ways to Add Clients Testimonials to your Blog

You don’t need me to tell you how big social media is these days. So if you are hunger for more eyeballs and opportunity for the service (or product) you provide on your site, I will be introducing you some Twitter applications and wordpress plugins to showcase your very own clients’ testimonials. You’ll be surprised how easy it is done:

#1  Twitter Favorites Widget – Web application

It’s not the first time we heard about using Twitter Favorites as a Testimonials-collector for its users. The reason why it is so popular is that Twitter Favorites is public viewable, not only you can retweet it but its RSS feed can be embedded to other social media sites for visibility.

For example, Twitter’s very own Faves Widget allows you to place the testimonial tweets (tweets you’ve starred as favorites) at the sidebar or most visible spot in your blog:

The only downside with twitter favorites is that we won’t be able to keep them forever. The results will update themselves with the most recent tweets been displayed first. If you’re not a consistent twitter user, the old tweets may seem outdated to your visitors. Therefore, if not work-related, quality recommendations concerning your work ethics and personalities may be a good fit too.

#2  Tweetimonials – Web application

This is a much simpler, non-fancy script to import Twitter testimonials to your website. It displays two tweets in one time and auto-refreshes itself after few seconds. No avatars but just texts with status link. You can adjust the colors and width whenever necessary. Sweet and simple.

#3  Tweet-stimonials – WordPress Plugin

The setup is quite easy, just install the plugin and look for it in Appearance -> Widgets. It will then show up at your blog’s sidebar. The maximum tweets can be added up to 20, with a call to action to follow your twitter account right beneath it.

#4  LTW Testimonials – WordPress Plugin

LTW (LessThanWeb) Testimonials enables you to place your client testimonials as a page, equipped with sorting and various configurations available for clients details, visibility for testimonial groups or clients and more. Not only that, you can edit the HTML and CSS code from the admin area to enhance the layout of the testimonial page. An excellent plugin to self-customize based on your clients feedbacks.

#5  Collision Testimonial – Wordperss plugin

Collision Testimonial is slightly different from LTW (LessThanWeb). It does not provide an upload box for clients profile image, but it gives you a form where your clients can submit their testimonial easily to your site. From Pages -> Add New Page, insert these two codes to the HTML content of your Testimonial Page:

<!– collision_testimonials_page –>

<!– collision_testimonials_form –>

You can then review, edit (if needed), keep it on hold (hide it) until you decide to publish it.

#6  Video Testimonials from Clients – New Page

I am impressed by the video testimonial page by Denise Wakeman. She collected the videos from her clients and brilliantly presents the visual effects that speak louder than plain texts. If your clients don’t mind, why not discuss with them for a video feedback? You may be surprised how many of them are willing to help out.

#7  Clients Success Stories

This is another great ‘mutual benefit’ I learned from Denise’s blog.  While sharing her clients’ success stories, not only they were in the spotlight but Denise’s efforts were credited too. I’m sure Denise didn’t ask them to do so, but out of their appreciation to Denise’s work, they are more than willing to mention her. It may be something you’d like to try out, see it more as a relationship building with your clients. Set a special segment for their Success Stories – apart from a little exposure and inspire your readers, your quality work may be highlighted too. Best of both worlds, I’ll say.

These are just some creative ways people can do by integrating Twitter favorites and using wordpress plugins to optimize their brand with Testimonials on blogs. In the coming post, I will be discussing on  how to promote your LinkedIn and facebook page with Testimonials for a similar purpose, stay tuned!

Now is Your Turn…

How would you like to present your Testimonials on blogs? Or any other social platforms for that matter? The comment is all yours!

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This is a guest post by Srinivas Rao, the editor in Chief of Flightser. He writes about personal development at The Skool of Life and is the host of BlogcastFM, a podcast to help you take your blog to the next level.

Two months ago the CEO of our company asked me to take the lead on launching and growing a brand new travel blog. Flightster, is currently functioning only as a blog and will eventually become a fully functional flight booking engine within the next several months. Starting solely as a blog has shown us the tremendous power that a blog can have in building brand awareness.

Objectives:

• Build Brand awareness
• Leverage social media to Connect with the Online Travel Community

Building the Blog

#1  Budget

One of the biggest mistakes I’ve seen companies make is to assume that the social media is “free.” Social media should be treated just as other marketing channels are. It should have a budget allocated for it. Our industry is heavily driven by extremely high PPC costs that can get up to 6 figures a month. My boss allocated $2500 a month for me to run the Flighster blog, which is an extremely small percentage of the overall marketing budget. However, $2500.00 is a substantial budget to run a blog if you know how to stretch it.

#2  Writers

Putting together a team of writers was my first order of business once I was put in charge of starting the blog. Initially, I reached out to writers from other well established travel blogs in the hopes of getting them to write for Flightster. I got no responses except one letting me know that the writer had been locked into an exclusive with another popular travel blog. After that I decided to tap into my personal network. This is where the power of having my own blog became very apparent. If the person in charge of your corporate blog has his or her own blog and it has a following, put that person in charge of your company blog. The greatest asset that person brings to the table is a network of contacts with an established online presence.

My boss gave me the go ahead to allocate $75-100 per post for contributions, so I reached out to the best writers I could find in my network. I looked at people who I had interviewed for my podcast and those whose blogs I read on a daily basis. Below are the main criteria I looked for in a team of writers:

• Good writers with established audiences who loved them
• Blogs with Roughly 1000 Subscribers
• Bloggers who were very active on Twitter

I reached out to a popular location independent blogger as my first step and I recruited the remaining writers based on his referrals, with only one exception who I hand picked after reading his blog. One simple way to look at this was “If I wouldn’t subscribe to their blog myself, then I wouldn’t hire them as a writer.”

#3  Editorial Policy

Prior to the launch of Flighster, I spent several months looking at many corporate blogs. When I compared them to the individual blogs I read on almost a daily basis, I noticed a major difference. Individual blogs had an interesting voice and sounded human. They were filled with comments and they kept readers coming back for more. Most company blogs sounded like a marketing brochure and they were incredibly boring. My solution was simple, a very loose editorial policy. If what made my writers popular on their own blogs was their writing, then I saw no reason to place many restrictions on them. I knew this would allow them to write the most interesting content possible.

#4  Timeless Content

I was given only one restriction from our CEO and that was to produce content that was timeless. You’ve heard this phrase “content is king” over and over again. By producing content that is “timeless” we could significantly increase the amount of time people spent on the site looking at our content. Timeless content is what gets shared over and over again. For many bloggers it’s not uncommon to have something popular they wrote over a year ago shared on twitter or Facebook, so I recommend companies take this same approach to content.

Marketing the Blog

After assembling the writing team, I started to think about the most efficient ways to market a blog. Growing my personal blog had taken over a year before it was really on anybody’s radar. With Flightster, I was determined to do this much faster so I decided to narrow my efforts down to 3 channels.

Channel 1 : The Audiences of the Writers

When I started the blog, I assumed that the audience that the writers brought with them would my greatest source of traffic. Part of my thought process in hiring them was that the marketing was already built into the content since I assumed their audience would follow them. As a result, we decided to sponsor the Way Below Status Quo Tour, a road trip across America where 3 bloggers were going to meet all of their readers in person. In exchange for the sponsorship, we asked for 3 posts a week on the Flightster Blog about the various destinations they were visiting. The cost was $100 per post. Given that their readers that they were meeting were also bloggers and people with an active online presence it provided yet another way for our message to spread. While it did give us a, nice initial kickstart, I knew that it was going to take a bit more to make the blog grow.

Channel 2: Facebook

With a budget of $2500 a month, the cost of a Facebook ad would go up very quickly and I wasn’t convinced that it would provide the most effective ROI. But I knew that a Facebook fan page would be essential at some point. So, I set up the fan page and allowed it to grow somewhat organically. The Facebook page is still a bit of a work in progress.

Channel 3: Twitter/My Personal Network

Given the budget I would require to get the most out of Facebook I decided to focus my efforts on Twitter. As a blogger, I noticed something about the audiences of Twitter and Facebook. They didn’t seem to have much overlap when it came to the everyday internet user. However, anybody who was a blogger seemed to be extremely active on Twitter. This was the group of people who could make a message spread. Additionally, I had my personal network of bloggers on Twitter who I have interacted with almost daily over the past several months.

A Campaign to Hire a New Writer

After staffing the blog with 4 writers, I decided to hire another writer. Rather than ask for writing samples and picking the one I liked best, I wanted to use the hiring process as a viral marketing tool. I asked the potential writers to do the following:

• Write a Blog Post About Anything Travel Related on their own blog: I asked them to write on their own blogs because I knew it was something they would already be doing at least a few times a week. The thought process was to make it as as easy as possible for people to participate.
• Link to Flighster in the Post: The goal behind this was simply to generate relevant inbound links from other travel blogs. My SEO knowledge is pretty limited to what I’ve read on various blogs, but I felt that this would also help get the word out about Fligtster among other travel bloggers.
• Tweet the blog Post with the hashtag #FLIGHTSTER and follow us on Twitter: This allowed me to not only build a following amongst travel bloggers, but also stay engaged with all the participants throughout the course of the competition. Additionally, it proved to be a great tool for building awareness of the Flightster brand.
• Get our Attention: In an effort to keep the engagement level with participants up, I gave them freedom to get our attention in any way they felt they could. The result was video submissions and a consistent sharing of their own content with the hashtag #Flightster.
• Voting for the Next Fligthster: After allowing the contest to run for two weeks, we narrowed it down to 10 finalists. We then setup a poll enabling the readers to vote on their favorite writer, and encouraged the contest participants to promote their participation in the contest in order to get as many votes as possible. The result was a signficant jump in traffic.

The thought process behind the campaign had a few components. First I wanted to kill as many birds with one stone as possible. That is why I made connecting with us in all of our channels a component of the contest. Another thing that we wanted to do was to give the participants a sense of control over their participation in the contest. Many of the various contests have winners that are chose at random, thus reducing the incentive for people to participate. The result of this kind of contest is a “what are my chances” mind set. By allowing people to gather votes to become our next writer, we put them in control. Another interesting byproduct of the contest was that we facilitated an ongoing conversation between participants. Contestants commented on each other’s blogs and followed each other on twitter. We served as a connector.

The Results:

Bloggers Who Participated: 24

Finalists in the Contest: 8

Traffic During the Contest

Traffic During the First 2 Months of Flightster

As you’ll see above, the results were decent for a brand new blog that nobody had heard of prior to its launch in early July. Without a doubt the campaign to hire a writer was the most effective tool we had in our arsenal which is what caused the biggest spike in traffic. The cost of running this campaign: ZERO DOLLARS.

Lessons Learned:

Engagement vs. Numbers:

One of the things that might surprise some people is that this was all done with roughly 300 followers on twitter and only 130 Facebook fans. If you have thousands of followers who don’t interact with your brand, then you are really missing the point of being on Twitter. Out of the 300 followers, our engagement was focused primarily on the participants in our contest. You need followers who are actually engaged and interacting with your brand. Otherwise it’s like standing on top of a table in a crowded restaurant, wearing a ridiculous outfit and hoping people will want to talk to you. This might seem the like the slower way to grow on twitter, but it’s just slower when you start out. In the long run this approach will make you grow much, much faster. Just ask Scott Stratten, a guy who nobody knew last year and is now this years keynote speaker for Blogworld.

The Power is in a Network:

I can’t underscore how much my personal network played a role in this. Given that I have my own blog and a personal network, getting the word out about this contest was simply a matter of emailing all the bloggers who I had relationships with and asking them to share our post about our contest with their followers. Given that the post was about getting paid to write for a blog, it made complete sense for them to share it with their networks and I got no resistance at all. So, my advice is find out who in your company already has a network in place.

The Tipping Point and The Rule of 150:

A few weeks back I was listening to Malcom Gladwell’s book, the Tipping point for the second time and I came across a concept known as “The Rule of 150.” The basic idea behind this rule is simple. The highest number of social relationships we can effectively manage is 150 and it takes roughly 150 people to make an idea spread. This was the driver behind how I decided to approach building the Flightster following on Twitter and in my own personal brand. With my personal brand I have seen a significant jump in traffic and subscribers to my blog. What this all comes down to is one simple fact: Social media is building a “social” relationship with your brand.

Now Is Your Turn…

How do you build your blog from scratch? Does Social Media plays a big role in your blog-building plan? Share with us your story or if you have anything to ask Srinivas, do so in the comments below.

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This is a guest post by David Smith, a conversion rate optimization consultant working for ConversionRate.net.

Every day, a growing number of companies are jumping on the social media bandwagon. They’re blogging, Tweeting, Facebooking, YouTubeing, and creating custom social media campaigns so they can connect with customers and “join the conversation”—whatever that means. In fact, this year alone, companies will spend about $900 million on social media marketing. By 2014, social media spending is estimated to eclipse $3 billion a year. It’s one of the fastest growing channels of marketing.


But what exactly are companies getting out of their social media marketing efforts? From what I’ve seen, not much. Most companies are blindly navigating their way through the new social media landscape one meaningless Tweet at a time. In short, they’re going nowhere fast, and they’re wasting a lot of time, money, and resources doing it. That’s because too many companies dive into social media marketing without a plan. And like the old saying goes, “He who fails to plan, plans to fail.”


The first step to creating a plan for your social media campaign is to set realistic goals. What do you want to achieve through social media marketing? Here are 5 realistic goals you can strive for.

1. Improve Search Engine Rankings

Social media marketing can be a powerful tool for increasing your organic search engine rankings. Social media sites like Digg, ReddIt, StumbleUpon, YouTube, and Twitter can do wonders for boosting your search engine visibility as Google weighs links from social media sites and even ranks those social media mentions to help you take up more space in the SERPS.

Additionally, whenever you promote your content through social media, you can earn more links as more people will begin to link to your content on their blogs and websites, creating a viral effect. Of course, the more natural back links you have, the better your search engine rankings will be.

To maximize the SEO benefits of social media, you need to create relevant content on hot topics that your audience cares about. Having strong, linkbait-style headlines can also go a long way to driving more traffic and earning more back links.

2. Increase Brand Awareness

One of the great things about social media marketing is that it levels the playing field by giving small businesses a voice. Small businesses that blog and interact with their target audience on Twitter, Facebook, and other social media sites can raise awareness for their company, letting customers know who they are and what they do.

A word of advice: Don’t treat social media like a typical advertising medium. Rather than shouting your offers to your Twitter followers, focus more on being personable and building relationships and trust with your audience.

3. Increase Positive Brand Mentions Online

Social media has given consumers a voice. Now, customers share their experiences with companies—good and bad—on Twitter, Facebook, review websites, forums, and more. There’s a good chance that your company has been mentioned already.

By creating a strong social media presence, being aware of what’s being said about your company, and reaching out to your customers, you can work to minimize negative brand mentions and earn more positive mentions. Reach out to those who say negative things about your company to see if there’s anything you can do to rectify the situation. And also, encourage your satisfied customers to review you online.

4. Improve Overall Customer Service & Satisfaction Ratings

It’s interesting to see how social media has turned into a customer care medium for many companies. For example, AT&T recently decided to start using social media to reach out to customers who are having problems with their service.

This is a great way to connect with customers and solve their problems quickly. However, if you plan on using social media as a customer service tool, make sure you train employees on how to do so properly. Also, don’t get rid of your other customer service mediums as not everyone wants to talk to you online.

5. Earn More Sales

One of the biggest criticisms of social media is that it’s not a viable tool for driving sales and improving the bottom line. I disagree. Sony recently said they made an extra $1 million in sales thanks to Twitter, and Dell said their Twitter presence earned them $3 million more in sales. Some companies are even combining social media with other forms of marketing like direct mail to help spread the word about their offers and earn more sales.

You can also take advantage of the new group buying concept found on websites like Groupon and BuyWithMe. These websites allow you to create special offers that customers share via social media, earning you more sales and increased brand awareness.

Do you have any set goals for your social media campaign?

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It has been a year since I last modified my Twitter background. While inspecting my own social media sites for improvements recently, I couldn’t help but noticing how cheesy and uninformative my Twitter background was! It was created when I wrote about personalizing Twitter background with Free Twitter Designer. It’s time for a change!

#1: Why Should We Personalize Our Twitter Background?

Understanding why we need to personalize our Twitter background is vital. It is not about decoration but to:

i)   Manage Personal Branding

People will visit your Twitter page from your social media links and search engines. Be ready to impress at first sight.

ii)  Maximize Exposure with Limited Background Space

Blend in your intro with relevant background design. Provide social contacts for others to reach you.

iii) Show your Brand & Personality

An unique background attracts, it should say something about who you are, your passion and niche.

Another good reason is you might get a free promotion from a post about Twitter background, exactly like this one! (Good for @mashable and @marcome)

#2: How to Personalize Your Twitter Background?

After knowing the purpose, now it’s time for the real challenge – to personalize a Twitter background. Here are some options you can choose from:

a) Use a Twitter Background Generator

For those who are not into crafting their own images, tons of template selections can be found from Twitter background generators. Some setbacks are the duplicate designs and their brand name on your wall. Usually a minimal payment is involved to modify, for example, $4.99 to remove Twitbacks brand while Twitrbackgrounds will charge $9.99 for personalized backgrounds. Login is required for both services.

Tweetbacks, on the other hand offers free templates for modification (.psd). Personalized your information and photo before upload it to Twitter page.

Another service I love is Free Twitter Designer – a background generator and image editing application. A Twitter stream box is given so your design will not run off on the actual page. You can tweak the image settings, blend in the effects and colors, view the final results in different resolutions:

b) Personalize Twitter Background with Image Editing Application

My favorite method so far as it gives you:

• Full control over designing and positioning.
• No distracting brand name on the background except your very own.

Photoshop:

I created my second and third Twitter background with Photoshop. The dimension for the canvas size is preferably 1600 px x 1200 px so it will fit in fine for most screen resolutions. Keep the important information close to the left of Twitter stream. As of right, use non-essential designs as mostly they won’t be visible on regular screen resolutions. Apply Twitter Background Checker to monitor your background designs:

Resize the image to less than 250kb to optimize page load time (maximum file size: 800kb).

I created a blank template to fix for resolution 1280 x 1024. You can tweak its opacity level to adjust text/background image freely. If you interested claim it via the contact form and I’ll send you the file in .psd format.

Suggested Read: Twitter Background Design How-To and Best Practices; Build Twitter Background with Adobe Fireworks

Gimp & Pixlr:

You can download Gimp (for MAC & Windows) or try the web application Pixlr to customize your background image:

PowerPoint:

Not my top-pick for complicated designs but Microsoft Office PowerPoint 2007 is competent to create a simple and colorful Twitter background. Save your final result as .jpg to be uploaded as your Twitter background. PowerPoint is not a designing program so there will be limitations, such as cumbersome process with measurement and positioning:

Extra Tools:

Some amazing tools to assist your background designing:

• MeasureIt – A FireFox plugin to measure width and height for a web page.
• Peekr -  On and off feature that gives you a clear overview of the entire Twitter background without the stream, control panel etc.
• Twitter Background Checker – Twitter background viewed in high and low resolutions.

If personalizing a Twitter Background is too time consuming for you, you can:

c) Outsource to Professionals and Graphic Designers

Everyone’s definition of ‘quality’ may differ in art. Understand your own needs is important before finding the best designer that fits you. Make sure you are providing enough information so the designer knows about your expectations. Be communicative and respectful for both sides.

#3: How to Upload Your Personalized Background to Twitter?

Let it be a picture or a neatly designed template, it’s time for the final results. To upload it:

1. Log on to your Twitter account.

2. Go to Settings > Design > Change background image

3. Browse to locate the image file you’re ready for.

4. Click Save and see the magic appears before your eyes.

#4: What Makes a Good Twitter Background?

Last week we had a discussion over at the Facebook Fan Page about my second Twitter background. Ricky’s commentary about the font visibility brought my attention of how ignorant I was about my Twitter background.

I did not take the design seriously so instead of just the font, I changed the whole Twitter background. I prefer a non-business-like, harmonious background with nature elements. It may not be my best design yet but I’m happy to keep it for awhile.

For a Twitter background to serve its purpose, we need to refer to why we need one in the first place. Following these designing guidelines will be an added advantage:

• Make sure the background is none distracting for your main info.
• Clear and readable fonts (for example Arial, bold). Avoid spindly text for important messages.
• Use contrast colors for text & background.
• Make full use of the blank areas. Ensure main info are visible regardless low or high screen resolutions.
• Complex does not mean elegant. Keep the K.I.S.S principle in mind unless you have a different purpose for your background design.

There is no right or wrong, but the impression and friendliness you would like to portray to others. Think of it as your name card, but with personality.

Now Is Your Turn…

When was the last time you personalized your Twitter background? What makes a presentable Twitter Background in your opinion? Share it all in the comments below.

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CHECK OUT: 23+ Essential Facebook Page Applications to Improve Fans Engagement in 2012.

Do you know there are over 20 million people join as fans of Facebook Fan Pages daily? Forget about restricting Facebook as a private network. If you can get 5% of those people to land and join your fan page, the impact will be significant. Time to boost popularity of your fan page with the right Facebook applications.

I setup a fan page for Social @ Blogging Tracker 5 months ago. Since then I witnessed the wonders it did to my blog traffic, proven it’s one heck of a networking site to promote our blogs and online presence. If a Ms. Nobody like me can gain some from it, you definitely can too!

Facebook Applications to Boost Fan Page Popularity

Quit feeling comfortable with the basic fan page layout. You are gathering supporters to form a community. Make your fans proud with a decent fan page and give first-timers something to talk about. Get your coffee ready for we’re going on a Facebook app expedition. Check out what you can do to your Facebook fan page tabs and boxes with:

Media to Enhance Fan’s Participation & Engagement

1. SlideShare

One of the must have applications if you’re into slide presentations. Don’t limit your slides on SlideShare , integrate your account into fan page (limitation of one account per fan page). Import existing or selected presentations based on relevancy and you fans will love you for it.

Suggested Read : How to Design Effective Slides

2. NutshellMail

NutshellMail is originally a management tool to sum up your social network activities and have them sent to you via email. Its integration allows the page owner to update status, reply to comments easily from within the email:

But that’s not all.

NetshellMail has recently provided Facebook Fan Page admin the efficiency to create automated email newsletter for fans to subscribe! Now fans can decide what and when can they receive emails highlighting latest updates based on delivery preferences. A wonderful feature to assist busy fans to follow up and comment on wall posts through email directly. (Note: Does not support Discussion Board updates)

3. Reviews

Reviews are similar to testimonials. Now you can request your fans to review your blog, service or product to build credibility. Give new visitors some ideas about your branding. However, placing the ‘reviews’ tab meaning you are open to all positive and negative comments, kindly be aware of that. Here is an example of the review I did for my blogger friend, Luci on her fan page:

4. Poll

A fun and non-stressful way for all fans to participate. Insert a customized poll and have your fans select their choice of answer(s). Send an update to them about the poll will double the effect (be moderate with messages, not TOO frequent). Tweet about it, anything to get the message out. Fantastic way to collect data and monitor responses. Notify your fans the final results and request opinions. Here’s an example:

5. YouTube Video Box

Video sharing can never be easier in Facebook fan pages. Say if you’re a blogger, showcasing self-made YouTube tutorial videos on WordPress customizations can both be helpful to your fans and own reputation. Or, import your favorite videos to share with fans depending on your page niche. Even humor can be an effective ice-breaker sometimes.

Tip: If you intend to upload videos from other video hosting sites, you can copy and paste the given video URL using the Link application. Alternatively, you can record and upload own video straight to Facebook using the Video application.

6. RSS Graffiti

When we talked about autopost from blogs to Facebook Fan Page, integration tools and NetworkedBlogs are among the favorites. Thanks to Hartley’s recommendation, I tried and fell in love with RSS Graffiti immediately – the updating is almost instantaneous! You can even configure a prefix to your latest blog post to be shown with the thumbnail image and post excerpt.

7. Static FBML

Here comes my favorite part of this article. For all bloggers you should be familiar with HTML codes for blog customizations and such. Well, now you can fix up a desired tab in your fan page according to your likings with Static FBML (Facebook Markup Language). This advanced feature allows page admins to modify or add extra info to their fan pages using the HTML or FBML, for example setup a landing page, displaying social media profiles etc.

When you’re in my fan page, clearly you can see some added tabs above the Wall posts. These are just some of the examples you can get out of Static FBML:

i) Landing Page

ii) Member of the Month 2010!

The reason I setup this tab is to Give Back. Our fan page has started Weekly Post fr Member since launch, but now we will be featuring some really cool members monthly (starting March, 2010) based on their participations in the fan page. I do encourage fellow visitors/ readers to head right over and see how you can take part as well. A free promo tab been setup just for YOU !

Important Note to Embed YouTube Video:

To copy & paste the embedding code straight from YouTube video won’t work in Static FBML. Kindly follow the general FBML coding as shown below with minor adjustments (free to adjust the color, border size at will ; width and height can refer to the dimension for that particular video’s embedded code):

For example, If the Video link :

http://www.youtube.com/watch?v=abcdef     (width=”425” ; height=”344“)

The FBML coding for the video will be:

<fb:swf swfbgcolor="000000" imgstyle="border-width:3px; border-color:white;" swfsrc='http://www.youtube.com/v/abcdef' img src='http://img.youtube.com/vi/abcdef/2.jpg' width='425' height='344' />

Suggested Read : 9 Ways to Enhance Your Facebook Fan Page with Static FBML

8. Extended Info

Ever felt like never been given enough space for your personal, company, service details in fan page? Extended Info solves your problem by providing a wide range of selections you can choose for insertion: videos, images, tags, categories, FBML block, with or without links. Position them in tabs, boxes or even info section to spice up your fan page.

Remark:  Extended Info vs. Static FBML

a) Extended Info

• Able to customize both personal account and Facebook Fan Page;

• A wide range of info styles to choose from;

• Unable to rename ‘Extended Info’ tab.

b) Static FBML

• Only works in Facebook Fan Page;

• Flexibility to rename your tab or boxes.

9. More Extended Info

No catch here. It works exactly as #8, enables you to add a clone or an extra Info tab whenever necessary.

Extra Tip: Profile HTML

This application is not grouped within fan page applications, but since we’re here talking about added info, I’m going to encourage you to include Profile HTML to your personal account. Make it a call to action: a sign up box, a display of your popular blog posts etc. For me, I publicize my fan page so friends can join if they like to:

10. Memorable Web Address

Ever came across this notice when you’re navigate within Facebook?

We do not know when will this happen, as I am currently using an awful lot of box tabs on my fan page, setup a memorable web address seems like a smart thing to do. Why regret later? Don’t forget to make your web address easy to find and memorable. Inform your fans about the new assigned URL for extra info.

11. Discussion Board

Discussion Board is normally ready on your tab when you setup Facebook Fan Page. Discussion Board is a mini forum for you and fans to hang out and help one another. Remind them about this tab frequently, encourage active discussions to build engaging relationship among the fans.

Suggested Read : How To Receive Notification for New Responses in Facebook Discussion Board

12. Notes

Another well known Facebook application that already placed on your tab when signed in. Most people use Notes to import their blog posts while at the same time using NetworkedBlogs or Social RSS for the same purpose. Actually we can diverse the use of Notes for special announcements instead. Notes has a ‘share’ button that can be used to get the message viral. Don’t limit the good news within your fan page. Encourage your fans to share the note if they find it useful.

Applications to Display Social Media Profiles

Information that will help boost your online profile is a must:

13. My Account (is @ Twitter)

Showcase your Twitter account on fan page, at the same time you will able to find out who else on Facebook is currently using this application. Connect him or her to extend the network further in Twitter. Create a Twitter list and monitor them from time to time.

Another bonus given by this application is a Twitter badge for your sidebar:

Social Media Profile on Admin’s Facebook Account

I was feeling puzzled earlier why these applications allowing ‘Add to my Page’ but showing the customized tabs on admin’s personal account? Then it struck me that admin is also an important factor for a page’s popularity. If we can master the communication and community management, our networks will reap from the benefits:

14. LinkedIn profile

LikedIn profile offers you badges with multiple size range. You never know who you might meet and chances are, somebody who appreciate your talent is dying to cooperate with you professionally. Why throw away that chance to get acquainted? You may gain more supporters in your fan page out of a successful collaboration.

15. Skype Me

If you’re into real time conversations, Skype Me is a good option. This application puts a tab on your personal page that allows you to be contacted easily. Talk to your fans or setup a group chat on your network.

16. Web Profiles

If you have more social media profiles to be included, don’t limit yourself. Web profiles app amazes me with hundreds of embedding buttons, all we need to do is type in the username and voila! A link is placed for each social button chosen.

You don’t have to use all 16 but pick the suitable ones that will help instead of burdening your page with distractions. Review and improvise your fan page accordingly, request opinions from your existing fans on what they hope to gain from your fan page. Never stop Promoting your Facebook Fan Page outside the network, enhance it with FBML. Apply Fan Box Widget on your website and make it visible to all visitors.

Suggested Read: Learn another 15 applications more here at 31 Facebook Applications to Enhance Your Facebook Page!

Now Is Your Turn…

What other Facebook applications you would suggest to be added to the list? How is your experience with Facebook Fan Page so far? If you have yet to start a fan page, what has hindered you from trying? Share your thoughts in the comments, love to hear them!

More Tips are on the way, so make sure you subscribe to this blog to get the latest updates.

Ahh.. one of those dreaded moments for the guys.

We all know the pressure here. Oh yes, we’re tricky. But you know what? A little wisdom can definitely save you off the hook. But first, you need to know your partner better- the ground rule before all tips and tricks.

How does this have anything to do with social media? Every bit of it – urgency and the consequences of a reckless response. Regardless celebrities or politicians, even us normal people are responsible for the words we blurted out in the open. You’ll be surprised a simple joke can either build you or crush you, especially when we’re networking with users from different cultural backgrounds and status.

Art Of Communicating in Social Networks

In order to interact better with people from various social networks, identify:

• Who are they – readers, followers, business partners, potential customers, random chatters ?

• What are their backgrounds ?

• Where is the boundary; When shall the line be drawn ?

• What’s the amount of ‘Trust’ built or given to both sides ?

• What are the possible conflicts that may be or had already existed? If none, will you continue to avoid it ?

• What is your personal branding in the public eye ?

Cautiousness in social networking does not forbid you to express freely, but the courtesy to think twice before responding. Our mind reacts quick to disagreements, fast to defend and attack. Self-protect instinct like this can easily blur our judgments. Ask yourself,

“Is building credibility important to me? Am I encouraging it or another way around?”

Let’s brainstorm based on some possible answer(s) for your partner below:

1. Silence : “… …”

In Social Networking:

Social networking does not tolerate silence. If you’ve spent 5-10 minutes on a post surely there’s something about it that triggers your interest. Share your thoughts in the blog comment and create continuous conversations with other commenters. Hitting that ‘close’ button is easy but not if you wish to make all your blog visits worthwhile. Do SOMETHING.

For the guys:

Silence does not always mean safety. Advisable to have the ‘response’ ready if you are not prepared with the answer. Prevention is better than cure. Appear doubtful and troubled may sell you out at that instant.

2. Diversion: “Ah, It’s late! I’ll tuck the kids in bed. KIDDSS.. !! ”

In Social Networking:

Diverting people’s attention to our network seems logical, but not always welcoming if you hard push it. If you think people shall read your work, state out why and be convincing. Never flood people’s Facebook Wall and inbox with self-promoting post links for it is rude. You can easily jeopardize the friendship and trust people have in you.

Another kind of diversion is to run away from problems. I remember there were times I had trouble with the comment form in Blogger platform. Never occurred to me in trying out other commenting systems before I finally decided to move to WordPress from Blogger. Now I only regret for not doing it sooner, same thing with DoFollow.

For the guys:

Yes, temporarily this may solve your problem but don’t grumble if the question pops up in some most unlikely moments. The earlier to deal with it the better.

.

3. Honesty: “Then mood swing it is !”

In Social Networking:

There’s nothing wrong with honesty but mind that virtue involves. It is one of those ironies that got people wondering why it sounds much better in theory but not in practical. Going through the questions again and weigh in the consequences of each possible actions. We are not talking about your family members or closed friends who have known you for years but acquaintances who just shared a few conversations with you. Take into considerations all factors and risks involved. Shall this be done in private emailing or out in the open? The impact may cost your digital footprints and branding so you need to think twice.

For the guys:

Gals dig that, Right? For some lady friends I know, this can both be a straight forward question or a tricky one. Sometimes it is not just about the honesty alone, but the way you respond to the question. For some who can accept honest feedback, a little tip: no ‘must be’ or ‘it’s KILLING me’. Don’t forget you are being honest to help her, not trashing her self-esteem.

4. Skillful: “I love you just the way you are!”

In Social Networking:

Be thoughtful. You don’t add burden to an already troubled-mind. If you’re commenting on a site which the author talks about bankruptcy out of a poor judgment, don’t say ‘Stupid! I wouldn’t do that if I were you’ but be compassionate. There’s a line between hypocrisy and skilled communication, so make sure you know where to stand.

For the guys:

So far this has been chosen as the best response according to my female friends. Safe, they say, and can be the honest truth. You can’t really change anything, can you?

How To Deal With Tricky Questions?

There’s no definite answers on how to deal with tricky questions. It’s all about the art of communicating, how you willing to give and take in different situations. Perhaps it’s not common for us to face tough questions but someday when you do,

• Understand the question thoroughly. It’s easy to ‘assume’ and misinterpret so always be SURE you know what exactly is in demand here.

• Test the water with a brief remark; or provide scenarios (if needed) to understand the motive.

• Be thoughtful. You can’t please everyone but don’t blind yourself with self-absorption.

• Try to know your readers/followers personality through their writings or on social media connections.

• Listen more.

• Consider the consequences of each action.

Now It’s Your Turn…

Have you ever encountered any tricky questions? How do you deal with it? Kindly share YOUR art of communicating in the comments below.

If you like this post, a little sharing would be nice.

~Check out the Latest Review of MarketMe Tweet V2 or MarketMeSuite here: Tweet Branding, Scheduling and Reply Campaigns with MarketMe Tweet V2.~


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Remember Tweetbrand that wowed us with the tweet-branding feature awhile ago? Since then, I have been captivated by the branding concept that made me all the more interested in the release of their main product named MarketMe Tweet.

Just a few days ago my wish fulfilled by an email announcing the big launch of MarketMe Tweet along with a download link. I knew the best way to satisfy my curiosity is to give it a complete run through. So I did. What you’re about to read next is the review of MarketMe Tweet based on personal experience and has nothing to do with any sponsorship by MarketMe Tweet whatsoever. Feel free to comment on the features as we go through them.

What Is MarketMe Tweet?

MarketMe Tweet is a marketing tool that equips with Twitter management ability. Easily put, the combination of Tweetbrand, basic Twitter client and a marketing control panel presents you the below interface (Adobe Air application):

Who might be interested in MarketMe Tweet:

• Marketers / Promoters / Surveyors for a service or product
• Individuals who are tracking progress and potential audiences based on particular keywords
• Individuals who are looking for Twitter network expansion
• Individuals who are focusing on branding development over multiple accounts

I am no marketer but a couple of its characteristics impressed me. How about a little tour exploring the key features MarketMe Tweet possesses:

7 Features to Brand, Market, Manage with MarketMe Tweet

As of today, MarketMe Tweet is consisting of below key features:

1. Support Multiple Twitter Accounts


MarketMe Tweet allows multiple Twitter accounts be added. Log in the application with your registered details with MarketMe Tweet, authorize your Twitter account(s) integration via OAuth security encryption which is said to be a compulsory for all Twitter applications prior to June 2010. MarketMe Tweet is developed in compatible with the mentioned requirement so it’s a big plus. If you’re interested to know more about this issue, kindly head over to their post about the OAuth security feature.

2. Branding Management


Assign branding to your Twitter account(s) before tweeting. For those who have created the branding applications during Tweetbrand tryout, you only need to copy and paste the Consumer & Secret Key in the fields before clicking ‘Add’. Otherwise, kindly refer to step 3 of branding application setup for details.

To Setup Your Brand: Go to Step 2 ‘Create Your App’ > Sign in to Twitter account > Go to Brand app > Retrieve the consumer and secret key > Step 3 to fill in fields.

MarketMe Tweet has recently reached an agreement with Twitter regarding the branding issue, make sure your brand name does not violate Twitter’s terms & conditions. Here’s what MarketMe Tweet has to say about this:

Extra:

Differ from Tweetbrand, now MarketMe Tweet users can shorten their URL links easily within tweet box (default URL-shortener ~ bit.ly) :

3. Reply Campaigns (Keyword tracking)


I’m sure you are familiar with Tweetbeep or Feed subscription for a particular Twitter search term that alerts you whenever it is mentioned on Twitter. With MarketMe Tweet, not only you can track multiple keywords at the same time (and filter out unwanted terms for accuracy using ‘Negative Keyword’ option), but also include reply templates for targeted users. The replies can be in various forms and randomly picked to be delivered. Here’s the overview:

After you hit ‘Run Campaign’, a display box will show up consisting the people who tweeted the keywords. Hover your mouse over the image thumbnail, the word ‘Reply’ appears; click at it will send out your reply template.

Wait! Didn’t we just go through the discussion last 2 weeks about automated status updates and how much we despise auto messaging? Well, good thing is this option is not compulsory. For those who dislike automation, you can reach out by sending manual, real time tweets while flipping through the list of potential audiences. Bear in mind this is a marketing tool, we all have own theories how things should work around social media but in the end, it’s all about ethical marketing that works in long term.

4. Scheduled Tweets
This scheduler is only available for Twitter updates.

Extra:

While MarketMe Tweet is still working on other network integrations, you can still schedule status updates to Facebook through Selective Twitter Status or Twitter application as shown in the video (Thanks to Tammy):

5. Conversation Thread


The conversation thread keeps track of your recent conversation with selected Twitter user. Just click the ‘Thread Conversation’ button beneath each tweet (in @mentions section) to reveal the thread in ‘Conversation’. For example, if I was to trace my latest conversation with Michelle, I only need to click the thread button and voila! :

6. Follow/ Unfollow Users

Follow – suggesting users to follow based on your keyword campaigns
Unfollow – shows the people who do not follow you back

However, this monitoring feature may requires a long time to load based on your account conditions (number of followers/following etc).

7. Others:

Locations and Languages – to narrow down your results in keyword campaigns and search terms.

Grouping – to tidy up your contacts. In order to group, make sure you are following the user. (Twitter Lists integration is on the way)

Search Flags – to enhance the accuracy to your search terms.

Is MarketMe Tweet the Evolution of Social Management / Marketing Tool ?

Could be. On-going Business competitions and social media time suck challenge marketers to think out of the box. Personally I see great potentials in branding management and keyword campaigns. It’s a relief to see that MarketMe Tweet has resolved a minor conflict with Twitter about branding and maintained the feature as promised.

Overall MarketMe Tweet has started fresh with innovative ideas, but with rooms of improvements. I’m hoping to see more features be added for advanced network engagement: Facebook/LinkedIn and Twitter lists integration, clickable links in tweet (*updated with ver.1.1.4*), spelling check etc. Also, I hope analytical feature be added so users can monitor the effectiveness of chosen brand name, monitor while making adjustments.

Is MarketMe Tweet F.O.C?

MarketMe Tweet is no free application, currently a 1-time fee payment of $39.90 is needed. According to the latest updates, some added features are on the way to existing users (free upgrades). At the same time, MarketMeTweet offers affiliate program to whoever is interested in promoting the application.

Now It’s Up To You…

What do you think about MarketMe Tweet? Could this be a marketing and management tool of your choice? Kindly share your expectations and suggestions in the comments below.

I Can Still Remember Clearly…

It was a scorching hot afternoon, my husband and I were driving our way home from a nearby town. The approximate road distance was about 200 km.  Since we weren’t in a hurry, my husband had been maintaining the speed well around 90km/hour.

The two-way traffic was less busier than usual with occasional palm oil trucks passing by. After the winding roads, we turned into a long straight one. Coming from the opposite direction was a taxi, followed closely by a four wheel drive – both with a considerable speed. As we getting closer, suddenly the four wheel drive sped up and drove in our lane! The guy was crazy enough to try overtake the taxi with just 150m distance away from us! My husband honked hard and repeatedly to alert the car with me gripping the car handle tightly. The taxi quickly slowed down to give way. The big car was still half in our lane when my husband hit the break and steered into the side road immediately with limited space. I could feel my heart racing like mad when the reckless driver drove past us in minor distance! Close call!

This wasn’t the first time we had a near death experience. A land cruiser rammed into us last year and I still freaked out when thought about it.  Not a day goes by when we don’t feel grateful about being alive.

Treasure Your Life: Even The Smallest Thing Counts

There are many times in life I grumbled ‘how unfair life has been! Why can’t I have what others are having?’ It took me a long while to appreciate how fortunate I am to live my very own life. You don’t always need a big incident to tell you how blessed to be just YOU. Life is not a bed of roses, but it’s not all thorns either. Comparing ourselves to those unfortunate ones who have no love, no food, no education, no home,  no peace…  how one has the heart to complaint? Why can’t  we see our glasses being half full instead of half empty? Envy, greed, selfishness and other negative thoughts enough to confine us in a grumpy mood, what more an unsatisfactory life?

Recently I had an inspirational read of Regina’s 50 Timeless Life Lessons in which I learned a great deal about contentment. How I should be grateful about being enough, treasure my family more and people I met along the way. Life is too short for grumbles. If we can all learn to be appreciative for the smallest things in life, our perspective about ‘not having enough’ can be changed tremendously.

Ways To Spend Thanksgiving Differently On Social Media

For those who are reading this, you are owning a powerful asset  – social media to spread this wonderful spirit among your network. It’s a moment to really think about Giving instead of Receiving all the time:

• Post about Awareness Months & Thanksgiving ideas to create awareness among others.
• Promote meaningful and inspirational posts via social media bookmarking sites.
• Make an effort to comment as a way to support writer’s effort and hard work.
• Promote users on Facebook by sharing selective tweets when necessary. I acknowledge my Facebook fan by Weekly Selected Posts or occasional tweet about their latest posts in my Facebook Page and Twitter.
• Join Tweetsgiving today and share your story within your network. It’s an annual occasion with wonderful events you can take part in.
• Other References: Top 5 To-Do’s for the Gratitude Season.

It’s time to give back. If not financially, a prayer, a post or a shout out in social media can make a huge difference in people’s lives. We spent too much time worrying about personal matters; our eyes are constantly upon ourselves that we forgot the compassion we should have for others in need. Let’s try to be observant and caring, share the message about love and gratitude today. One Small Step for Us, a Big Step in Humanity.

This post was created as part of a global groundswell of gratitude called TweetsGiving. The celebration, created by US nonprofit Epic Change, is an experiment in social innovation that seeks to change the world through the power of gratitude. I hope you’ll visit the TweetsGiving site to learn more, and to bring your grateful heart to the party by sharing your gratitude, and giving in honor of that for which you’re most thankful.

Having trouble separating social lives between leisure and work? Let Facebook Pages help you out.

I’m on Facebook Page for days now and glad that I don’t have to bombard my own profile site with updates my friends find annoyed *chuckle*. But being active on Twitter, wouldn’t it be fantastic if we get to publish selective tweets between personal and Facebook Pages? Good thing that’s now doable in various Twitter platforms and I’m going to show you how.

3 Easy Ways to Share Selective Tweets on Facebook Pages

Tweetdeck (v0.30.5)

1. Go To Tweetdeck Settings > Accounts > Add New Account > Add Your Facebook account.

You will prompt to add your Facebook Pages as well. Isn’t that convenient?

2. Approve the authorization to connect with Facebook by logging in.

3. Tweetdeck will display all Facebook Pages that you are administrated.

Pick either or all for your preferences; publish posts or comments without repeated logins:

4. Now your can update your Facebook account or Page(s) via Tweetdeck.

Seesmic Desktop (v0.6.2)

1. Go to Control Panel > Accounts > Click the ‘+’ sign & Add your Facebook account.

2. Click at the newly added Facebook account, you’re optional to have either or both included for:

a. Administered pages – Facebook Pages you’re an admin of.

b. Fan Pages – Pages you followed.

3. Make your selections after you’ve authorized and integrated Facebook Pages with your Seesmic Desktop.

4. Configure the Extended Permissions to have posts/comments published via Seesmic Desktop without repeated prompting.

5. There! Add as many Facebook Pages you like and start your selective tweeting.

Twitter Web Page Interface

If your computer system is not compatible to either one of the desktop client above, Facebook has a plugin that’ll work just fine with Twitter web page interface. Introducing:

Selective Twitter Status – choose particular tweets to be published on either Facebook profile or Fan Pages. Make sure your Twitter updates are NOT protected on Twitter. Put ‘#fb‘ at the end of each selected tweet as shown below:

a. Put #fb at the end of your tweet, for example–
Your message here http://your link #fb

b. have #fb followed by a space then a link, for example–
Your message here #fb http://your link

Add the Selective Twitter Status to your application. Remember to click ‘Add to Page’ first before proceeding to your Facebook Pages setup.

During the configuration, you can have either Your Profile or Your Fan Page(s) to integrate with Twitter account. We’ll look at the Fan Page configuration first:

1. Go to ‘Your Fan Pages‘. Only pages you’re an admin of will be displayed. Make your pick.

2. Type in your Twitter username > Save Changes.

3. In order to have BOTH Fan Page and personal account compatible with the plugin, you need to grant permission for Fan Page first before doing the same for profile.

4. After ‘Grant Permission‘, you’ll be directed to allow status updates as illustrated.

Choose your Fan Page first and click ‘Allow Status Updates‘ before you do the same for your profile page.

But make sure you have filled in your Twitter name first before authorization.

5. This is how the updates will appear in Fan Pages:

Isn’t it great? Problems solved! Now you can post however and whatever you wish interchanging your Facebook personal account and Fan Pages.

Recommended Read: Use Google Reader to Import selective Twitter Favorites to Facebook Page

It’s Your Turn To Share

What other difficulties you faced while trying to integrate social media with one another? Do share your thoughts. And if you’re on Facebook, why not say hi and let’s connect at Facebook Page.

Can you do me a little favor to share this post with your network? ^^

“How far would you go to protect your banding? Beloved URL? And of course, your username! Should we be worrying and constantly on the look-out for our vanity URL & username in the world wide web?”

“To stay safe in the social media minefield, brands need to make sure to secure their own domain names in the various online environments — before any squatters do — and then start to build a community there. Then when a crisis happens, online or off, brands can then use that community to their advantage.”

Please Retweet if You Find This Post Useful,thanks!


Copyright © 2009 by Wong Ching Ya, All Rights Reserved, “‘KnowEm’: The Protection from Identity Theft in Social Media“